, artificial intelligence
, Do You Speak Visual?
, food waste
, Gen Z
, Mindful Living
, South Korea
, weekly roundup
London Fashion Week’s Autumn/Winter 2015 marked a continued effort by designers to optimize their product, and their runway sets at fashion shows, for Instagram sharing—using visual novelty, theatrics and spectacle to inspire snapping pictures and videos.
Continue reading “Instagram optimized” »
Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market—in the U.S. they’re Facebook, YouTube, Netflix, Instagram and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.
Continue reading “Data Point: Video and social are king in mobile era” »
Time’s new cover features a wide-eyed toddler with the headline “This baby could live to be 142 years old.” The article declares, “An American born today has a projected average lifespan 20 full years longer than one born in 1925, and we are, as a society, growing old.”
Bloomberg this month reported on “The Forever Pill,” an attempt from Novartis to create the first anti-aging drug. This echoes what we covered in the Future 100 report—the idea that Silicon Valley’s latest endeavor is tackling aging.
Continue reading “Hacking aging” »
Tags: 3D Printing
, Proudly Imperfect
, weekly roundup
With the exponential rise in prices of designer ready-to-wear and handbags, Millennials have largely been frozen out of the luxury market—prompting many to turn to outlet sites such as The Outnet and rental luxury platforms like Rent the Runway in search of a designer fix.
Now new e-commerce platform Very Exclusive is planning to make the real deal available to all—this season, and for keeps—by allowing payment in three interest-free installments. The company launched this week in the U.K. and sells Marc by Marc Jacobs, Kenzo, McQ, See by Chloe and Vivienne Westwood, among a host of fashion brands.
Continue reading “Layaway luxe” »
Younger generations place more emphasis on health and sustainability in food purchases, and are willing to put their money where their mouth is, according to a recent Nielsen study.
The study found that 31% of Gen Z (and 29% of Millennials) were willing to pay a premium for healthy foods, compared with 23% of Boomers and 15% of the Silent Generation. The study ranked 27 health attributes from gluten content to sustainably sourced ingredients.
Continue reading “Data Point: Gen Z more willing to splurge on health foods” »
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.
-Adweek explores how brands can target ad-weary Millennials.
-In light of Facebook’s new “legacy” feature, NPR explores digital afterlives and virtual immortality.
-With Valentine’s Day fast approaching, Forbes breaks down the price of love in an infographic.
-Business Insider gives an overview of the habits and attitudes of Gen Z, from work to friends to media.
-“What we’re witnessing is a first-time shift in who controls the American economy, from parents to grandparents,” says a piece by financial services co. Raymond James in The Atlantic.
-NPR weighs the science behind the bone broth craze.
Continue reading “Weekly Roundup: Virtual immortality, fake nurses and pot flowers” »
, food and beverage
, Gen Z
, weekly roundup
When Marie Stafford and her Planning Foresight group at JWT London started researching consumers in their 50s and 60s last year, most of the Boomers they talked to couldn’t have been more different from the stereotypes so prevalent in media and advertising. We talked to Stafford about her findings while researching Retooling for an Aging World—the idea that brands must adapt to the globe’s aging population and a new mindset among 50-plus consumers—for our 10 Years of 10 Trends report. Stafford discussed how attitudes toward aging are changing, what many brands are doing poorly, what a few are doing right and what all should be doing going forward.
Continue reading “Q&A, Marie Stafford, JWT London’s director of Planning Foresight on Boomer consumers” »