Marc Jacobs Diet Coke

-Apple has reclaimed the title of “world’s most valuable brand” from Google this year, according to WPP’s latest BrandZ brand ranking list.

-NPR notes that amid constant digital innovation, analog notebooks and independent bookstores remain strong, even among the young.

-As the “sharing economy” spawns confusing terminology, one of the movement’s strongest proponents breaks down the current glossary. Via Fast Company.

-Business of Fashion looks at how “lad mags” have evolved beyond sex and sports to reach today’s more sophisticated male consumer.

-Dazed profiles Marc Jacobs’ campaign featuring Cher, the latest designer collaboration with a 50+ fashion muse.

Continue reading “Weekly Roundup: Global geek chic, upscale lad mags and fashion + fizz” »

Enlight small

New apps and services are enabling sophisticated content creation on the go, using only mobile devices. This month at the Cannes Film Festival, L’Oréal Paris launched an app called Twicer that lets users record video, then layer a separate video commentary over it. The second layer, usually a video selfie, appears in the top right corner of the original.

As a testament to how far mobile content creation has come, in March 2015 the BBC challenged itself to film and edit an entire program solely on mobile devices as part of its coverage of the Mobile World Congress in Barcelona. Continue reading “Pocket-size professional media” »


The migration of younger generations toward online video has been underway for years. But the extent of this shift, revealed in a poll by SONAR™, J. Walter Thompson’s proprietary research unit, is still surprising.

Considering leisure activities during a typical week, our sample of 12- to 19-year-olds said they were most likely to watch YouTube videos (72%), followed by watching television at home (69%) and playing electronic games (61%). A typical week was far less likely to include non-screen-based activities such as playing sports (39%), attending club meetings (15%), or attending music concerts (11%).

Continue reading “Data Point: Generation Z and media” »


-Marketing looks at our Generation Z report and how brands can connect with these savvy consumers.

-Meanwhile, Adweek warns marketers: “Gen Z doesn’t need you.”

-New York considers what IBM’s Watson means for the future of AI.

-The FT looks at the rise of women in Lebanese business.

-Mashable looks at the spending habits of US Millennial moms.

-“With two-thirds of Chinese luxury purchases now made outside mainland China, the whole world has become a Chinese luxury shopping mall,” says Business of Fashion.

Continue reading “Weekly Roundup: Generation Z, moral robots and Chinese fashion” »


Of the many insights on generation Z that we uncovered doing research for our latest trend report, some of the most striking were related to gender and sexual orientation. We found that 82% of our generation Z sample (age 12 to 19) say they don’t care about other people’s sexual orientation, 88% say people are exploring their sexuality more than in the past, and 81% do not think gender defines a person as much as it used to.

Drilling down deeper into the numbers, these attitudes become even clearer. Continue reading “Data Point: Generation Z and gender” »

Maple Packaging 1

For years food delivery services have sold themselves on numbers. Seamless offers 12,000 different restaurants while Eat 24 boasts 20,000. Now, a more curated approach is taking hold.

Maple, the much anticipated delivery service backed by Momofuku’s David Chang, launched at the end of April. There are only three lunch and three dinner options on a menu that changes daily, cooked by Maple’s team of chefs. Dishes have included coconut green curry chicken with fragrant rice, a Mediterranean vegetable bowl with cous cous and a chorizo muffuletta sandwich. Dishes cost $12-15, including tax, tip and delivery, and will arrive within 30 minutes.

Continue reading “Curated food delivery” »

Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new generation is poised to come of age—and they’re a different group altogether.

Our latest trend report, released today, focuses on generation Z: the 12- to 19-year-old cohort. Representing over $44 billion in annual purchasing power, today’s teenagers are characterized by ethical consumption habits, native digital technology use, entrepreneurial ambition, and progressive views on topics ranging from education to gender.

Continue reading “Meet Generation Z” »


-MakerBot, 3D printing’s most visible brand, has closed all its stores. Is the industry due for a reckoning? Via Vice.

-Can the global fashion industry respond to a $31bn opportunity in Africa? Business of Fashion investigates.

-Whole Foods will launch a lower-priced chain aimed at delivering healthy food to millennials, reports NPR.

-Virtual reality headsets and 3D cameras will make videoconferencing feel like teleportation, writes the Wall Street Journal.

-As YouTube expands its physical studios, how will it capitalize on the rapt attention of generation Z? Via New York magazine.

Continue reading “Weekly Roundup: Office teleporters, African fashion, and the new “nones”” »

SONY DSCMennah Ibrahim joined J. Walter Thompson in autumn 2010, heading up the newly established Brand Intelligence team across the agency’s network in the MENA region. In this role, Ibrahim, a self-described “genuine peoples’ enthusiast,” has written widely on consumer intelligence and category knowledge. In 2013, Ibrahim launched an annual trend report that helps brands and brand practitioners worldwide converse with Middle Eastern consumers in a more meaningful and relevant way.

Ibrahim and her team have recently completed 10 Trends for MENA 2015. We got her take on why today’s brands need to be benevolent, how MENA boomers are reinventing aging, and what makes Arabic content cool.

Continue reading “Q&A with J. Walter Thompson MEA head of brand intelligence Mennah Ibrahim” »

3DScanning-The New York Times reports on how Snapchat might affect the 2016 U.S. presidential election.

-Jay Z and Beyoncé are looking to make veganism cool, says The New York Times.

-Whole Foods is launching a line of smaller, more affordable stores to cater to Millennials, according to The Wall Street Journal.

-Increasing access to healthy food in low-income areas may not actually improve people’s health, per The New York Times.

-Oculus has finally set a release date for its Rift virtual reality headsets: consumers will get their hands on them in early 2016, according to Mashable.

Continue reading “Weekly Roundup: Vegan cool, robot workers, and spring fashion according to Google” »


10 Years of 10 Trends

The Future 100

Things to Watch

  • Monogamish millennials
    May 29, 2015 | 4:45 pm


    As gender and relational boundaries become more fluid, millennials (and their more adventurous elders) are crafting their own approaches to coupling. A far cry from the “free love” proponents of the ‘60s, today’s “monogamish” couples tend to be young professionals in committed relationships seeking occasional outside companionship.

    There’s even an emerging niche in the post-Tinder world of dating apps designed to accommodate these behaviors. Continue reading “Monogamish millennials” »

  • Food literacy
    May 28, 2015 | 1:07 pm

    Food Education

    Childhood obesity and poor nutrition are endemic in low-income communities throughout the developed world. Solutions based on healthier school lunches and better access to grocery stores have helped, but progress has been slow. Now, nutrition advocates are turning to a new tool: education.

    Outreach tools in this new movement go beyond the classroom, from celebrity chef campaigns to non-profit restaurants. Continue reading “Food literacy” »

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm


    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm


    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm


    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm


    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm


    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm


    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

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