DaddyTrackA recent report from EY and Harris Interactive has found that the pendulum may be swinging the other way for working parents. In a global survey including 1,208 US adults, US men were more likely than women to say they’d scale back their careers for the sake of family. Sixty-seven percent of men have changed jobs or said they would be willing to do so to better balance family life, versus 57% of women. And 36% of men would take a pay cut for the same reason, compared with 33% of women.

Continue reading “Data Point: More men than women willing to sacrifice work for family” »

AmySchumer

-Chipotle has become the first major restaurant chain to ban genetically modified ingredients, according to The New York Times.

-However, New York magazine points out that Chipotle’s decision may only add consumer confusion surrounding GMOs.

-Nielsen takes a global look at the future of technology and personalized recommendations in the grocery store.

-The Vatican calls for a “full conversion” of hearts and minds on climate change. Via The Guardian.

-In its State of the News Media 2015 report, Pew points out an emerging “mobile majority.”

Continue reading “Weekly Roundup: GMO banning, DNA shaming and ‘natural’ beauty” »

Austerity Britain

J. Walter Thompson London has just launched its eighth quarterly Austerity Index, a measure of how Britain’s economic downturn is affecting consumers.

Continue reading “J. Walter Thompson London’s Austerity Index” »

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-While many traditional fashion brands struggle, athleisure is having a major moment, per BuzzFeed.

-People are far more likely to watch video ads on mobile than on desktop, according to YouTube.

-The Washington Post explores “lecture capture” tech—basically a DVR for college—and whether it will revolutionize or ruin the education system.

-Business of Fashion contemplates the role of neuroscience in luxury marketing.

-Business Insider reports on Huanshi (MyIdol), a Chinese app that’s making waves in the U.S. with its addictive 3D avatars.

Continue reading “Weekly Roundup: Podcast marketing, slow fashion and ‘Hobo 2.0′” »

plus-size-fashion

-“Now is the perfect time to be a female entrepreneur,” says TechCrunch.

-Business of Fashion explores the oft-overlooked $17 billion plus-size fashion industry.

-TechCrunch looks at why huge tech companies have been snatching up tiny, nimble startups.

-In the not-too-distant future, thanks to wearables, companies will have access to the most intimate parts of our lives, via Fusion.

-The Atlantic unpacks our cultural obsession with food.

-With Cuba opening up its borders, The New York Times considers the implications for the fashion world.

Continue reading “Weekly Roundup: Plus-size fashion, virtual retail and why brands love emojis” »

jilee1Ji Lee, a former ad man and current Facebook communication designer, recently gave a talk at J. Walter Thompson New York on personal projects and bringing playfulness to work. Lee found his professional calling in subverting the industry he was working in—sticking speech bubbles onto ads for passersby to comment on. The Bubble Project became something of a movement, with people around the world talking back to ads and creating a public dialogue. Lee has since worked on a number of cool projects, from clownifying ads to transforming typography into images.

We caught up with Lee about creative collaboration, making ads better and the power of humor.

Continue reading “Q&A with Facebook communication designer Ji Lee” »

Project Cobalt

Project Cobalt is Pepsi’s foray into fashion—a radical category pivot for the soda brand from its historic remit. The “culture platform” is a joint initiative between Pepsi, All Beuys Club, Fashion Business Accelerator 360 and other partners that pairs young talents with established designers to launch new creative projects. First up, a Project Cobalt clothing line featuring tees, jackets and other athletic wear. The line will be sold on the Project Cobalt site and have a limited run in a shop on the Lower East Side.
Continue reading “Pepsi’s Project Cobalt: Moving beyond category” »

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-An Adweek infographic explores the media consumption habits of American women—a $5 trillion market.

-For America’s teens, why get a car when you can get an Uber account? Via The New York Times.

-The Atlantic details fashion’s “Menaissance.”

-The success of wearable tech will rely on smart fashion partnerships, says Business of Fashion.

-The Washington Post reports on one of the major themes of our Future 100 report: tech titans looking to defy death.

-Millennials are more keen on yoga and juice than dancing and cocktails, according to The Wall Street Journal.

Continue reading “Weekly Roundup: How we’re ditching cars, human interaction and death” »

gen z

After years of Millennial obsession, Gen Z is emerging as a welcome new focus for brands, researchers and marketers. “Finally,” is the resounding sentiment. “Something new to talk about!” i-D magazine has launched “how generation z will change the world,” a series of articles, photos and calls to arms. Meanwhile, Dazed & Confused’s new cover features Game of Thrones star Maisie Williams musing on what it’s like to be a teenager. The New York Times recently ran a feature called “Make Way for Generation Z.” In timely fashion, Larry Clark, director of the jarring 1995 movie Kids, has introduced a new equally uncomfortable portrait, this time of Parisian youth, in his latest movie The Smell of Us.

Continue reading “Gen Z rising” »

James Wallman Headshot

James Wallman’s influential new book Stuffocation charts how as a society we’re increasingly moving away from “stuff” to experience as a priority. The book details how we can lead happier, more sustainable lives by ending our love affair with possessions, and contextualizes our changing relationship with commodities across the century. A British author and futurist who has written for The New York Times, GQ and the Financial Times, Wallman speaks to the rising trend of experientialism we’ve seen in everything from luxury to Millennial travel. Wallman talked to us for our 10 Years of 10 Trends on this subject. Read on for his  insights.

How do you explain the term stuffocation for people who haven’t read the book?

It’s interesting — when I meet people and they ask me what I’m doing in the States, I say, I’ve written this book called Stuffocation. They say, what is it? And I ask them, what do you think it is? Not in an excessively annoying way, I hope. And their automatic reaction is, ah, we’re suffocating with stuff. We’ve got too much stuff. They completely get it. And then it resonates with them and they start saying something along lines of, God that’s exactly how I feel! I feel that frustration as well.

Continue reading “Q&A with ‘Stuffocation’ author James Wallman” »

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Things to Watch

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo smallVideo is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

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    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

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