December 1, 2009
10 trends that will shape the world in 2010
Today, we released our fifth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead.
As we approach a new decade, many of the trends we’re identifying are consequences of the Great Recession—for instance, the emergence of consumers who are willing to put significant time and energy into purchases and the accelerating power shift to Brazil, India and China.
As in past years, technological, demographic and geopolitical changes are also key drivers. 2010 will see more brands disclosing everything from calorie counts on menus to carbon emissions to sourcing details; a proliferation of products and services catering to the over-65 set; and an explosion of location-based or -aware services that leverage data from a user’s mobile phone.
Trends don’t happen in isolation—they tend to intersect and work in tandem with each other. And many are extensions or outgrowths of older trends. After all, trends with real significance can’t be assigned to just one calendar year. The trends we’re exploring for 2010 indicate shifts that are likely to be with us for a while.
To read more about our “10 Trends for 2010” or to purchase the report, click here.