December 25, 2009

100 things to watch in 2010

Posted by: in North America

100 Things_Blog

Energy dieting … “nutrition-washing” … pandemic fatalism … Just a few items from our list of 100 Things to Watch in 2010.

It’s a compilation that reflects broader shifts we’ve been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology. It also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts.

This year, many of JWT’s Things to Watch reflect repercussions of the Great Recession, from “energy dieting” to “luxury goes East” to “trip bundling.” The people on the list—from pop culture, sports, politics and other sectors—have the potential to drive or shape trends in the near future.

This year, we’ve made our list digital. Check it out by going to the “2010 and beyond” section of JWTIntelligence.com or by clicking here.

We’d love to hear your thoughts. Do you agree with our choices? What do you think is a thing to watch in 2010?

12 Responses to "100 things to watch in 2010"

1 | Elliot Grove

December 26th, 2009 at 12:49 pm

Avatar

I really enjoy these lists and would only argue that you could have put slightly more emphasis on the convergence issues as far as gaming and entertainment is concerned

2 | niwa

December 26th, 2009 at 10:27 pm

Avatar

wonder girls we love you so much…!!!!!!!!!!

3 | Stefan

December 28th, 2009 at 1:49 am

Avatar

As far as Pirate Party’s EU parliament seats goes, they’ve got two seats now since the Lisbon Treaty got ratified. See http://en.wikipedia.org/wiki/Pirate_Party_%28Sweden%29

4 | Piratpartiet Presscenter » Blog Archive » Piratpartiet hyllas av värdsledande PR-byrå

December 28th, 2009 at 1:54 am

Avatar

[…] publicerar varje år en lista på 100 saker som kommer att definiera nästkommande år under rubriken “saker att hålla ögonen […]

6 | uberVU - social comments

January 4th, 2010 at 7:42 pm

Avatar

Social comments and analytics for this post…

This post was mentioned on Twitter by swedishangst: Swedish freedom pirates make it inTop100 trends list! http://bit.ly/8q92hr

7 | Fernando Bueno

January 5th, 2010 at 4:07 pm

Avatar

I appreciate you decided to use that image to illustrate the point #51. Corresponding to a personal strategy of lifestreaming and I think is a good reference for anyone wanting to create a digital identity

8 | Pratik Shah

January 17th, 2010 at 2:29 am

Avatar

I guess the idea of mobile money will develop a new market and it will drive mainly FMCG in new direction.
And this list is wonderful, thought I am not familial with few of them.

9 | gtmarket

January 19th, 2010 at 10:34 pm

Avatar

Thanks for trend list, Anna. We translated it into russian and published on gtmarket.ru

10 | 100 things to watch in 2010 « Comunicadores | Onde as novidades comunicativas se encontram!

February 8th, 2010 at 1:01 am

Avatar

[…] gosta de listas de tendências vai se fartar com essa criada pela JWT intelligence. O relatório “100 things to watch in 2010″ (100 coisas para se ver em 2010) traz um apanhado de diversos assuntos que devemos  ficar atentos […]

11 | Affiliate

March 3rd, 2010 at 2:30 am

Avatar

Thank you very much for that big article

12 | Crie o seu Próprio Radar de Tendências | Moyses Simantob

March 8th, 2010 at 3:38 pm

Avatar

[…] gosta de listas de tendências vai se fartar com essa criada pela JWT intelligence. O relatório“100 things to watch in 2010″ (100 coisas para se ver em 2010) traz um apanhado de diversos assuntos, que devemos  ficar atentos […]

Comment Form

SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

  • RSSArchive for Things to Watch »