March 12, 2010
Weekly Roundup: A new consumer paradigm, geo-tagging Facebook and women at work
-A new PricewaterhouseCoopers study, “The New Consumer Behavior Paradigm: Permanent or Fleeting?” looks at how consumer behavior changed during the downturn and how it’s evolving post-recession.
-Facebook will soon tap into the Location-Based Everything trend by allowing members to broadcast their location in status updates; some see this move as a “Foursquare killer.” Meanwhile, Foursquare introduced analytics tools for businesses that “will allow them to engage with consumers in an ultra-targeted way.”
-Women represent the globe’s biggest emerging market, Sylvia Ann Hewlett writes in her Harvard Business Review blog. And a World Economic Forum study found that “despite increasing awareness of gender disparities in the workplace, women at many of the world’s top companies continued to lag behind their male peers in many areas,” including pay and advancement opportunities, The New York Times reported.
-Long gone are the days of loyalty to news organizations. “Understanding the Participatory News Consumer,” a study from the Pew Internet & American Life Project and the Project for Excellence in Journalism, reports that 92 percent of Americans use multiple platforms to get news on a typical day. A third of cell phone owners access news on mobile devices, and 37 percent of Internet users have contributed to news creation, commented on it or disseminated it via social media postings.
-In Ad Age, Judy Shapiro outlines why social media is a “disruptive technology that radically changes the game.”
-PSFK offers brands “5 Lessons From Pandora’s Path to Profitability,” jumping off a New York Times article on how the Internet radio station has survived.
-Some Japanese retailers are testing digital billboards that can identify the age and sex of passersby.
-Print continues its slow decline, with one study forecasting that this year U.S. spending on online marketing and advertising will surpass spending on print for the first time.
-More evidence that mobile is fast becoming the Everything Hub: Target is now offering mobile coupons, and an agreement between the NFL and Verizon Wireless will put live football games and the league’s RedZone channel on mobile phones. The deal will “free fans from their couches on Sunday afternoons,” The Wall Street Journal reported.
-The New York Times reported on the U.S.’s fastest-growing group of entrepreneurs: people age 55-plus.
-More details about 3-D TVs hit the media.
-A Time special report outlined “10 Ideas for the Next 10 Years.”
-The media world is buzzing about the “Splinternet,” an idea that Forrester analyst Josh Bernoff wrote about earlier this year. The Atlantic discussed the concept—that the era of open content on the Web is ending and a new age of platforms beginning—and in BusinessWeek, media strategist Ben Kunz looked at the implications for marketers: Competing technology interfaces will force brands to rethink links, analytics, measurement, ads and audience-building.
-This week’s Data point looks at a forecast that smartphones will soon outsell PCs.
-On AnxietyIndex.com, we spotlighted the heightened interest in Japanese history among young women in Japan, a trend that seems linked to a growing sentiment that the nation is losing its way.