March 5, 2010

Weekly Roundup: Big data, ‘The Incredible Shrinking Europe’ and diet-friendly McDonald’s

Posted by: in North America

-An Economist special report on managing “big data” explores the benefits and headaches of today’s vast sea of information and insights.

-According to new Nielsen data, women aged 35-54, not teens, do the most social networking on mobile devices.

-Some marketers will tweak their Oscar-related Web ads during this Sunday’s Academy Awards broadcast to reflect events in real time, The Wall Street Journal reports.

-We’ve discussed the recent skyrocketing penetration of mobile. At Mobile Marketing Day this week, Google unveiled its mobile strategy and predicted that mobile will “soon have more reach [for marketers] than TV, radio or the Internet.”

-“Are Millennials better at navigating the current job market?Newsweek asks.

-George F. Will writes about “a culture of immaturity” among young men, a generation he sees as “reluctant to grow up” while women get ahead in education and the workplace.

-The billboard is earning a place up there with mobile phones as a distraction for drivers. One critic terms high-tech billboards that constantly change messages “television on a stick,” The New York Times reports.

-I Can Dream, Simon Fuller’s newest brainchild, aims to become the first reality phenomenon of the social networking and real-time era, with a live feed at ificandream.com, weekly episodes on Hulu.com and five Twittering participants.

-USA Today reports on Jelli, a startup that adds a social media twist to radio broadcasting.

-As we’ve discussed, social media platforms can reveal all too much information. This week the Israeli army called off a raid after a soldier posted details about the planned attack on Facebook. And this season’s American Idol contestants were stripped of their social media accounts in an effort to democratize the voting process.

-Anthony Lane takes us through the rise of 3-D in The New Yorker.

-As the EU’s global influence wanes, Time takes stock of “The Incredible Shrinking Europe.”

-Foreign companies are “lining up to get a share of the bounty” as China injects $125 billion into its health care system, BusinessWeek reports.

-Weight Watchers is set to endorse a “diet-friendly” menu from McDonald’s in New Zealand that has angered nutrition experts while serving as a triumph for the chain.

-In The New York Times, author Paula Span speculates that when they age into the “old-old” cohort, Baby Boomers will be much less “fiercely independent” than today’s oldest generation.

-On AnxietyIndex.com, we released our top 10 brand lessons from the Great Recession, recommendations that can help brands better address future downturns.

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