March 19, 2010
Weekly Roundup: SXSWi goes sour, U.K. tightens rules on greenwashing, and the importance of social business
-Ten years after recording industry execs confronted Napster, National Public Radio’s On the Media explored the battle over free music.
-On Mashable.com, Gigya CEO David A. Yovanno outlined “4 Ways the Entertainment Industry is Getting More Social.”
-“The day when commercials are indistinguishable from the programs they support finally arrived,” declared Ad Age, discussing the implications of a Dr Pepper spot that features a 30 Rock character running during the NBC show.
- In a bid to become an entertainment destination, YouTube announced Musicians Wanted, a program targeting indie musicians; it launched a similar Filmmakers Wanted program in January.
-Privacy walls or not, research shows that data mining can extract personal information from social media activity, leading to new questions about online privacy.
-More buzz on mobile penetration: According to an eMarketer study, “There will be more mobile Internet users in China in 2010 than the entire population of the U.S.,” but spending on mobile ads in China is low relative to the size of this mobile audience.
-Google, Intel and Sony have partnered on a TV-Web integration platform, effectively putting the omnipresent search giant on three screens.
-Karl Moore of The Globe and Mail chatted with Hans Reitz, co-founder of the Grameen Creative Lab, about “social business” models and the far-reaching benefits of marketing to the bottom of the pyramid.
-“China’s relationship with foreign companies is starting to sour,” The Wall Street Journal reported, and it’s becoming more difficult for multinationals to penetrate the market. Meanwhile, The New York Times looked at how China, becoming increasingly competitive in the tech arena, is attracting high-tech research from the U.S.
-PSFK reported on a study by Retrevo that suggests we—especially the under-25 cohort—are addicted to social media. The data seems to back it up: Nielsen reports that global Web users are spending an additional two hours on social networking sites a month year over year.
-A new report from the Pew Research Center examines The Return of the Multi-Generational Family Household, noting that while economic forces are a key reason behind the growing number of households with more than one adult generation, other factors—such as the rising median age of first marriage—have been building for years.
-As a vote on U.S. health care reform approaches, AnxietyIndex.com took a look at the anxiety-provoking commercials that are skewing the facts in a frequently misinformed debate.