June 14, 2010

Kactoos.com: Social e-commerce evolves in Latin America

Posted by: in Latin America

kactoos“It’s hardly a stretch to predict that group buying will become one of the biggest Web trends of 2010,” Mashable’s Pete Cashmore wrote on CNN.com in April. Groupon is the market leader in the U.S., but it has plenty of rivals—and plenty of copycats around the world. Here in Colombia, Kactoos.com launched in March in a bid to tap into the growing number of online shoppers in Latin America.

The slogan of the Miami-headquartered company is “Shop together and save,” and like other sites modeled on the idea of Tuangou—a group-buying strategy to get discounts that originated in China—prices go down as more people join. Testimonials on the site claim that users have been able to save up to USD$500 on items like a MacBook Pro. Colombia was chosen as a pilot market in Latin America because of its relatively high level of Facebook and Twitter adoption. Kactoos plans to soon launch in Brazil, Argentina, Chile, Peru, Spain and Mexico, as well as the United States.

The social shopping trend is enabling participants to exchange knowledge and contacts and cooperate to get discounts. Brands have an opportunity here to deliver more platforms instead of campaigns, exploring innovative ideas for upcoming distribution challenges. A related example and good practice to watch is the integration of Facebook Connect with Levi’s online store.

Photo credit: Kactoos.com

5 Responses to "Kactoos.com: Social e-commerce evolves in Latin America"

1 | Julian

June 15th, 2010 at 11:10 am


Great idea!
Congratulations to the entrepreneurs in Colombia

2 | Manuel

June 15th, 2010 at 2:54 pm


Cool!!! It’s good to know about new shopping services, specially in latin america!!!

3 | Jeimmy Andrés

June 15th, 2010 at 3:06 pm


It’s great to see how are you great ideas come to our countries and the best thing is that buyers are the most benefit

4 | Lucas

June 15th, 2010 at 3:32 pm


This service is pretty awesome. I bought a wireless network adapter with other people and the service was quick and the process was absolutely transparent. I can’t wait to shop there again!

5 | diego ramírez

June 15th, 2010 at 3:59 pm


is really easy use this website, i can use my contacts in facebook and twitter for down the price of the product!!

Comment Form


10 Years of 10 Trends

The Future 100

Things to Watch

  • Food literacy
    May 28, 2015 | 1:07 pm

    Food Education

    Childhood obesity and poor nutrition are endemic in low-income communities throughout the developed world. Solutions based on healthier school lunches and better access to grocery stores have helped, but progress has been slow. Now, nutrition advocates are turning to a new tool: education.

    Outreach tools in this new movement go beyond the classroom, from celebrity chef campaigns to non-profit restaurants. Continue reading “Food literacy” »

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm


    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm


    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm


    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm


    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm


    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm


    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm


    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • RSSArchive for Things to Watch »