December 27, 2010

100 things to watch in 2011

Posted by: in North America

Beer Sommeliers, F-Commerce, Objectifying Objects … just a few items from our list of 100 Things to Watch in 2011.

It’s a wide-ranging compilation that in part reflects broader shifts we’ve been tracking over the past few years, notably the evolution of the mobile phone into an “everything hub,” a trend we’ll see play out in myriad ways next year. Other items reflect counter-trends—for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.

Many of our Things to Watch are technology-centric, with smart infrastructure ramping up, the rise of tablets for tots and some truly futuristic-seeming developments (3D printing, virtual mirrors, electronic profiling). Web-wise, Things to Watch will include a growth in Facebook commerce, apps beyond mobile and more social browsers. The people on the list—from pop culture, sports, architecture, fashion and other sectors—have the potential to drive or shape trends in the near future.

Check out our list, along with a little bit about what makes each item worth watching, below. (Or to download the presentation with fully functioning links, click here.)

We’d love to hear your thoughts. Do you agree with our choices? What will you be watching for in 2011?

15 Responses to "100 things to watch in 2011"

1 | Joey

January 4th, 2011 at 11:27 am

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Brilliant! Thanks for making and sharing this. It is truly a great intro to 2011, and (I say this humbly) is very bang-on.

All the best in 2011,
- Joey
@Sparksheet

2 | Edith Lemieux

January 4th, 2011 at 3:29 pm

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Very inspiring, thank you can’t wait to use 3D printer!

3 | choeungjin

January 5th, 2011 at 10:52 pm

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WoW!! it’s so great!!

4 | Mike Peterson

January 5th, 2011 at 11:43 pm

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I find it ironic that I can’t read about the 100 things to watch for on my iPad. :(

5 | christine

January 6th, 2011 at 11:05 am

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Hey Mike, we can send you the .ppt version which should work.

6 | Erik de Bruijn

January 8th, 2011 at 7:16 pm

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Couldn’t agree more with #1, 3D printing! But it’s not just an opinion:
My research shows that it’s rapidly becoming a mainstream technology. 3D printing communities grow 16 fold in the time it takes computing capacity on chips to roughly double in capacity (Moore’s Law).

3D printing will create a world changing impact because it democratizes the ability to go from idea to actual product without large investments. Plus it will revolutionize supply chains, because we ship the model digitally and fabricate the physical object locally!

Twitter: @erikdebruijn

7 | Ray Martin

January 11th, 2011 at 11:52 am

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hey christine, hi how are u ?

can you send me the ppt. version also i have problems with this version…

i´ll very grateful !

8 | Raimundo

January 11th, 2011 at 12:19 pm

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Hi Christine,

i wonder if u can send me a ppt version of this presentation

i also can´t read about this interesting subject

ill be very grateful

thanks

rai.martinezl@gmail.com

9 | christine

January 11th, 2011 at 1:09 pm

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Sure thing, Ray and Raimundo!

10 | Alan Roux

January 12th, 2011 at 10:03 am

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I wonder if u can send me a ppt version of this presentation.
I also can’t see it.
I’ll be very grateful.
With thanks,
Alan Roux
alan@chefvaliant.co.za

11 | christine

January 12th, 2011 at 6:15 pm

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Sent!

12 | Themba

January 13th, 2011 at 1:40 am

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Hi Compliments of the new season

I tried to download twice yesterday after waiting for 35MB file to download each time nothing happens can you also e-mail me at tubhana@hotmail.com please .Thank in advance from RSA

13 | christine

January 13th, 2011 at 11:05 am

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Themba, it’s been sent to you.

A few people have reported similar problems. If you’re having trouble downloading, you should try a different browser like Firefox.

Otherwise, you should be able to download it with no issues from the 2011 and beyond section of the site: http://jwtintel.jwt.com/2011-and-beyond/

14 | Mufaro

January 26th, 2011 at 6:57 pm

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Hi Ann

Thanks for compiling this awesome list. I can already see some of the predicted trends for 2011 forming. Good stuff! Let’s see how many of these actually stick around to impact our world and communities.

BTW, is there any way readers can subscribe for this 100 things list every year? Please let me know.

Cheers

15 | christine

January 27th, 2011 at 3:48 pm

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Hey Mufaro – you can sign up for weekly updates from us here: http://jwtintel.jwt.com/specialoffer.html

This way when the next report comes out next year, you’ll be sure to be notified.

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Things to Watch

  • Marriage gets marginalized
    September 25, 2014 | 5:00 pm

    One of our 10 Trends for 2012 was Marriage Optional: More people around the world are living together or remaining solo instead of marrying. Pew reports this week that 1 in 5 Americans age 25 and up have never married, a fundamental shift since 1960, when only about 1 in 10 could say the same. Millennials are especially ambivalent: Two-thirds of 18- to 29-year-olds surveyed by Pew agree that “society is just as well off if people have priorities other than marriage and children” vs. 53 percent of the next generation up (age 30 to 49).

    Europe is seeing a similar move away from marriage, driven by “austerity, generational crisis and apathy towards the institution,” notes The Guardian. It says weddings are at historical lows in some nations; last year Italy recorded the fewest since World War I. For a look at how changing marriage patterns are affecting families, see our report “Meet the New Family.” —Marian Berelowitz

    Image credit: JD Hancock

     

  • Room-sharing service Breather
    September 16, 2014 | 3:30 pm

    Breather

    Described as the “Zipcar for rooms,” Breather is an app that enables access to “beautiful, practical spaces” that can be rented anywhere from 30 minutes to a whole day. While sharing-economy players like LiquidSpace and PivotDesk offer work and meeting spaces, Breather positions its rooms as homey spots that can serve a range of purposes (though not, the founder assures, seedy ones). Rooms include the basics—a desk, a couch, Wi-Fi—as well as some fun touches like a candy jar. Lockitron technology lets users unlock doors with their mobile phones. Breather is available in New York, Montreal and San Francisco, and recently raised $6.5 million in venture capital, citing plans to “own every major market in America.” —Hallie Steiner

    Image credit: Breather

  • Barco Escape’s immersive screens
    September 11, 2014 | 4:15 pm

    Maze Runner

    Escape is a triple-screen system from Barco that “allows you to truly be in the movies, not just at the movies”—in line with the rise of immersive experiences, one of our 10 Trends for 2014 and Beyond. Audiences at five U.S. locations and one Belgian cinema will get their first taste of the concept with next week’s release of The Maze Runner, about a group of teens trapped in a massive maze, which will feature about five minutes of immersive footage at key moments. ScreenX is among the other multi-screen, multi-projection cinema experiences we’ve highlighted. —Aaron Baar

    Image credit: Maze Runner

  • “Smart” personal safety
    September 2, 2014 | 6:01 pm

    Defender

    Earlier this year we wrote about the Guardian Angel, a pendant that alerts emergency contacts whenever wearers feel unsafe, created by JWT Singapore. Smart technology is addressing personal safety in other ways too. The Defender is a smart pepper spray that works in tandem with a mobile app, taking a picture of an attacker while contacting authorities. It’s in the final week of an Indiegogo campaign that has well exceeded its goal. Similarly, First Sign has crowdfunded a smart hairclip that detects physical assault, records the evidence and sends for help.

    Meanwhile, college campuses are embracing a more basic form of this tech, encouraging students to download apps like Rave Guardian and Circle of 6, which enable a chosen network to monitor a student’s GPS location during a night out. In a different vein, students at North Carolina State University made headlines last week for their Undercover Nail Polish, which changes color in the presence of “date rape drugs.” —Allison Kruk

    Image credit: The Defender

  • Nestlé’s animal-welfare standards
    August 28, 2014 | 10:00 am

    Nestle

    We wrote about rising concerns over treatment of the animals that people eat back in 2012 as brands including Burger King, McDonald’s and Hellmann’s pledged to institute more humane practices. We also included Humane Food among our Things to Watch for 2013. The trend recently picked up more steam with Nestlé’s announcement of animal welfare standards for its suppliers worldwide, following an investigation by the group Mercy for Animals.

    “The move is one of the broadest-reaching commitments to improving the quality of life for animals in the food system,” notes The New York Times, “and it is likely to have an impact on other companies that either share the same suppliers or compete with Nestlé.” Observed the influential blogger Food Babe: “People want to know where their food comes from, and in order to survive the next decade, the food industry will have to change.” —Marian Berelowitz

    Image credit: Nestlé

  • Alternative waters
    August 19, 2014 | 1:59 pm

    Vertical Water

    With the coconut water craze going strong, watch for more variations on H2O thanks to consumer interest in more natural alternatives to soda and openness to novel products. Antioxidant-rich maple water (made from maple sap) is gaining attention, while almond water from the startup Victoria’s Kitchen has secured space at Whole Foods and Target. As the AP reports, there’s also cactus, birch and artichoke water—made from either water extracted from the plant or boiled with the ingredient in question—whose makers tout their vitamin and mineral content, as well as their infection-fighting properties. —Allison Kruk

    Image credit: Vertical Water

  • Smart mannequins
    August 13, 2014 | 5:01 pm

    Iconeme

    One of our Things to Watch in 2014, beacons have been popping up everywhere from airports to restaurants to museums. But the biggest pickup for these devices—low-cost transmitters that use Bluetooth to precisely track consumers’ mobile phones and send targeted content—has been among retailers. Now, British retailers including House of Fraser, Hawes & Curtis and Bentalls are testing mannequins outfitted with VMbeacon technology from the startup Iconeme.

    A “smart mannequin” enables nearby shoppers with a related mobile app to get details about what it’s wearing and how to find the products in the store or buy them online. The big question is whether customers will be motivated to opt in; skeptics say the technology doesn’t yet provide enough real benefit. —Allison Kruk

    Image credit: Iconeme

  • De-teching apps
    August 7, 2014 | 10:55 am

    De-teching—the idea that more people will choose to temporarily log off—was one of our 10 Trends for 2011, and in our 2014 trend Mindful Living, we discussed the idea that digitally immersed consumers will try to use technology more mindfully. Perhaps ironically, several new apps aim to help people do so.

    Moment tracks phone use and alerts users when they reach their self-imposed daily limit. Pause is “designed to help us reconnect with real life”; it encourages people to use Airplane Mode and engage in real-world activities, and attempts to turn this behavior into a game among friends. Finally, Menthal is part of a research project out of Germany that helps users find out, “Are you in control of your smartphone? Or is your smartphone controlling you?” —Marian Berelowitz

  • Intuitive eating
    July 29, 2014 | 5:00 pm

    Veggies

    As spotlighted in our 10 Trends for 2014 report, people are becoming more interested in Mindful Living, including the notion of eating more mindfully. And with consumers showing declining interest in dieting, the idea of “intuitive eating”—paying closer attention to the body’s hunger signals rather than following a strict regimen—has been steadily gaining traction. Recent media mentions include articles in Fitness and New Zealand’s Stuff, and a Refinery 29 writer is blogging about adopting the practice. With a recent analysis of studies finding that intuitive eating can be a successful strategy for people who are overweight or obese, watch for more consumers to embrace this anti-diet philosophy. —Allison Kruk

    Image credit: Theresa Kinsella

  • Chinese mega-cities
    July 24, 2014 | 1:15 pm

    Tianjin

    China, home to the world’s second largest rural population, is expected to add close to 300 million more urbanites by 2030, when Shanghai and Beijing will likely account for two of the world’s Top 5 mega-cities, according to new UN research. “We are observing one of the most significant economic transformations the world has seen: 21st-century China is urbanizing on a scale 100 times that seen in 19th-century Britain and at 10 times the speed,” notes a new McKinsey paper on cities and luxury markets. China’s wealth will be concentrated in these urban areas: Over the next decade, McKinsey expects Beijing, Tianjin, Guangzhou, Chongqing and Shenzhen, in addition to Hong Kong, to join the list of “top luxury cities.” —Marian Berelowitz

    Image credit: Jakob Montrasio

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