December 27, 2010

100 things to watch in 2011

Posted by: in North America

Beer Sommeliers, F-Commerce, Objectifying Objects … just a few items from our list of 100 Things to Watch in 2011.

It’s a wide-ranging compilation that in part reflects broader shifts we’ve been tracking over the past few years, notably the evolution of the mobile phone into an “everything hub,” a trend we’ll see play out in myriad ways next year. Other items reflect counter-trends—for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.

Many of our Things to Watch are technology-centric, with smart infrastructure ramping up, the rise of tablets for tots and some truly futuristic-seeming developments (3D printing, virtual mirrors, electronic profiling). Web-wise, Things to Watch will include a growth in Facebook commerce, apps beyond mobile and more social browsers. The people on the list—from pop culture, sports, architecture, fashion and other sectors—have the potential to drive or shape trends in the near future.

Check out our list, along with a little bit about what makes each item worth watching, below. (Or to download the presentation with fully functioning links, click here.)

We’d love to hear your thoughts. Do you agree with our choices? What will you be watching for in 2011?

15 Responses to "100 things to watch in 2011"

1 | Joey

January 4th, 2011 at 11:27 am

Avatar

Brilliant! Thanks for making and sharing this. It is truly a great intro to 2011, and (I say this humbly) is very bang-on.

All the best in 2011,
– Joey
@Sparksheet

2 | Edith Lemieux

January 4th, 2011 at 3:29 pm

Avatar

Very inspiring, thank you can’t wait to use 3D printer!

3 | choeungjin

January 5th, 2011 at 10:52 pm

Avatar

WoW!! it’s so great!!

4 | Mike Peterson

January 5th, 2011 at 11:43 pm

Avatar

I find it ironic that I can’t read about the 100 things to watch for on my iPad. :(

5 | christine

January 6th, 2011 at 11:05 am

Avatar

Hey Mike, we can send you the .ppt version which should work.

6 | Erik de Bruijn

January 8th, 2011 at 7:16 pm

Avatar

Couldn’t agree more with #1, 3D printing! But it’s not just an opinion:
My research shows that it’s rapidly becoming a mainstream technology. 3D printing communities grow 16 fold in the time it takes computing capacity on chips to roughly double in capacity (Moore’s Law).

3D printing will create a world changing impact because it democratizes the ability to go from idea to actual product without large investments. Plus it will revolutionize supply chains, because we ship the model digitally and fabricate the physical object locally!

Twitter: @erikdebruijn

7 | Ray Martin

January 11th, 2011 at 11:52 am

Avatar

hey christine, hi how are u ?

can you send me the ppt. version also i have problems with this version…

i´ll very grateful !

8 | Raimundo

January 11th, 2011 at 12:19 pm

Avatar

Hi Christine,

i wonder if u can send me a ppt version of this presentation

i also can´t read about this interesting subject

ill be very grateful

thanks

rai.martinezl@gmail.com

9 | christine

January 11th, 2011 at 1:09 pm

Avatar

Sure thing, Ray and Raimundo!

10 | Alan Roux

January 12th, 2011 at 10:03 am

Avatar

I wonder if u can send me a ppt version of this presentation.
I also can’t see it.
I’ll be very grateful.
With thanks,
Alan Roux
alan@chefvaliant.co.za

11 | christine

January 12th, 2011 at 6:15 pm

Avatar

Sent!

12 | Themba

January 13th, 2011 at 1:40 am

Avatar

Hi Compliments of the new season

I tried to download twice yesterday after waiting for 35MB file to download each time nothing happens can you also e-mail me at tubhana@hotmail.com please .Thank in advance from RSA

13 | christine

January 13th, 2011 at 11:05 am

Avatar

Themba, it’s been sent to you.

A few people have reported similar problems. If you’re having trouble downloading, you should try a different browser like Firefox.

Otherwise, you should be able to download it with no issues from the 2011 and beyond section of the site: http://jwtintel.jwt.com/2011-and-beyond/

14 | Mufaro

January 26th, 2011 at 6:57 pm

Avatar

Hi Ann

Thanks for compiling this awesome list. I can already see some of the predicted trends for 2011 forming. Good stuff! Let’s see how many of these actually stick around to impact our world and communities.

BTW, is there any way readers can subscribe for this 100 things list every year? Please let me know.

Cheers

15 | christine

January 27th, 2011 at 3:48 pm

Avatar

Hey Mufaro – you can sign up for weekly updates from us here: http://jwtintel.jwt.com/specialoffer.html

This way when the next report comes out next year, you’ll be sure to be notified.

Comment Form

SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

New: 10 Years of 10 Trends

The Future 100

JWT AnxietyIndex

Things to Watch

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo smallVideo is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

    ggw_16-9

    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

    Screen Shot 2015-02-20 at 12.59.22 PM

    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • RSSArchive for Things to Watch »