April 15, 2011

Data point: The current state of social networks

Posted by: in North America

This excerpt from a larger infographic on “the current state of social networks,” from social media strategy firm Ignite Social Media, examines which sites attract which demographics. As seen here, the youngest users are drawn most to Habbo.com (“the world’s largest virtual hotel”), “3D chat and dress-up community” imvu.com, Bebo.com and even Friendster—who knew? The oldest of social networkers can be found on “your address book for life” Plaxo.com, Newsvine.com and Reunion.com.

The networks with the highest percentage of women include German social network wer-kennt-wen.de, Imvu and Bebo; the highest concentration of men can be found on “China’s Apple of social networks,” kaixin001.com; douban.com, a Chinese site devoted to movies, books and music reviews; and Reunion-like odnoklassniki.ru in Russia, for old classmates and friends.

To learn more about who’s on what social network, click here for the entire infographic.

1 Response to "Data point: The current state of social networks"

1 | Kat Hanna

April 19th, 2011 at 8:47 pm

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Super interesting and great article! Thanks. Interesting to break it out by those demos and the findings surprised me!

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