April 29, 2011

Data point: Royal wedding could boost Windsors’ popularity among Britons, but not spending

Posted by: in North America

According to a survey of 300 Britons conducted earlier this month by JWT London, it seems that today’s wedding of Prince William and Kate Middleton could “launch a glorious new era of popularity” for the monarchy. As many as 80% of respondents said they believe the wedding will have a positive impact on how they view the royals, and more than two-thirds said the country needs a royal family.

The survey found that a significant number of people have more respect for the younger generation of royals than for their elders—64% for William compared with 42% for Prince Charles—and believe the union will last (60%). But Britons have been hesitant to buy into the wedding craze: Only 16% said they’d consider purchasing a souvenir, “with respondents describing those who do purchase as ‘sad’, but ‘typically British.’”

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1 Response to "Data point: Royal wedding could boost Windsors’ popularity among Britons, but not spending"

1 | Melanie Reiffenstein

April 29th, 2011 at 12:54 pm

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This makes sense. Buying royal souvenirs seems like a dated thing to do, and something those older and less favouring of the royal crowd would have been inclined to do 30 years ago when Diana wed Charles. Don’t look for Will and Kate slippers on the feet of millenials.

It doesn’t mean that you can’t capitolize on the new found popularity of the monarchy. Twitter and social media are all abuzz with wedding updates now, something that’s sure to continue. When it comes to fashion, events, charities, and especially more royal engagement news (Harry anyone?) fans will be looking for deals and tips on how to feel closer to the royals.

Painted dishes may be out but Kate’s royal fashion apps are in.

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