April 29, 2011
Data point: Royal wedding could boost Windsors’ popularity among Britons, but not spending
According to a survey of 300 Britons conducted earlier this month by JWT London, it seems that today’s wedding of Prince William and Kate Middleton could “launch a glorious new era of popularity” for the monarchy. As many as 80% of respondents said they believe the wedding will have a positive impact on how they view the royals, and more than two-thirds said the country needs a royal family.
The survey found that a significant number of people have more respect for the younger generation of royals than for their elders—64% for William compared with 42% for Prince Charles—and believe the union will last (60%). But Britons have been hesitant to buy into the wedding craze: Only 16% said they’d consider purchasing a souvenir, “with respondents describing those who do purchase as ‘sad’, but ‘typically British.’”
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