While email marketing is not the sexiest, what one startup is doing is pretty cool. Movable Ink, in the business of delivering dynamic content to email, allows you to crop live content from any Web page and add it to a marketing campaign. One scenario they put forth: “If you are in a time-sensitive business (products sell out quickly, deals have an expiration, you carry just-in-time inventory), then you can create a greater sense of urgency in your email. Create expiring coupons, show time left in a deal or present a real-time calendar.”
The technology also delivers geo-targeting (tailoring content based on where an email is opened) and creative optimization (auto-picking the best-performing imagery, for instance, based on clickthrough, conversion or email-view duration).
It’s Life in Real Time meets Hyper-Personalization meets The Urgency Economy meets Location-Based Everything (some of the trends we’ve spotlighted in recent years). It seems that email may finally be catching up with our real-time world.
Photo credit: idogcow