May 6, 2011

Weekly Roundup: Africa on the rise, ‘Made in the USA’ and the ‘quarterlife crisis’

Posted by: in North America

-New U.N. population projections show that faster-than-expected growth could lead to 10.1 billion people on earth by 2100—with Africa’s population looking to more than triple this century, as The New York Times reports.

-The Wall Street Journal examines Africa’s new consumer cohort—a growing middle class that’s on par with middle classes in China and India—reporting that “Africa is beginning to beckon as a consumer of what other nations produce.”

-A Deloitte report predicts a roughly 70 percent rise in the ranks of millionaires over the next decade in the 25 countries surveyed and compares the expansion of wealth in emerging vs. developed markets. Meanwhile, Bain & Co.’s worldwide luxury goods market study forecasts an 8 percent spike in luxury spending this year.

-Rising prosperity and a shortage of supply are driving a Latin American housing boom, reports The Economist.

-The McKinsey Quarterly asserts that Japan’s efforts to recover from the devastating earthquake and tsunami will promote trade and stimulate a moribund economy.

-A Boston Consulting Group fellow outlines how a “dramatic shift” in diet among Chinese will have a “transformational impact on the world’s food market,” and looks at opportunities for brands.

-Gallup finds that Americans are growing more pessimistic about the future, concluding that “Confidence in the traditional American dream … appears to be slipping away.”

-Struggling to cope with job, debt and relationship anxieties, a “quarterlife crisis” is on the rise among young Britons, according to research in the U.K.

-We’ll see a “Made in the USA” revival as rising wages in China and a strong yuan push more American multinationals to return to domestic manufacturing, according to a Boston Consulting Group forecast.

-Bloomberg Businessweek reports that U.S. MBA degrees are “all the rage” among Chinese women, boosting the overall number of women in American business schools.

-Ad Age reports the staycation is over, and this summer Americans will be filling cruise ships and theme parks. And business travelers are back on the road and spending again, according to The New York Times. The Times also explores how social media has “broadly changed the landscape of business travel,” a trend we explored in our recent “Rebooting Travel” report.

-Nielsen finds that TV ownership has dropped in the U.S. for the first time in two decades, and considers including Internet viewers in TV ratings.

-The New York Times looks at the rise in online shopping clubs, which curate goods for customers using algorithms that determine personal taste.

-A study from BIA/Kelsey looks at the boom in social media advertising.

-eMarketer reports on a study by AOL that identifies types of female influencers, noting that the “social expressionista” is most likely to share her views online.

-Wall Street traders are looking to gain an edge by monitoring social media for market intelligence and shifts in public sentiment, according to USA Today.

-A study finds that privacy concerns are hindering the growth of location-based apps, reports Mashable. The site also examines “Why Location-Based Services Will be the Killer App of the 2012 Elections.”

-Revenue from the four major mobile app stores will grow by almost 78 percent to $3.8 billion this year, according to research firm iSuppli.

-For Mother’s Day, a Nielsen rundown on the modern American mom’s viewing, social media and online shopping habits.

-The Wall Street Journal reports on attempts to revive the nudist movement by recruiting younger nudists in the U.S.

-The Boston Globe examines the shifting meaning of “friend” in the age of Facebook.

-We released our May trend report, a study of today’s Fear Of Missing Out and the wide-ranging potential for brands seeking to tap into FOMO.

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