July 7, 2011

‘Social Commerce’

Posted by: in North America

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.

“Social Commerce” examines three trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. We look at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. The report also spotlights things to watch in Social Commerce, from apps that enable sharing while shopping to Facebook Credits.

For this report, we interviewed experts and influencers in research, technology and business, and conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT‘s proprietary online tool.

As brands experiment with social commerce in this rapidly advancing space, what’s clear is that there’s tremendous potential, especially when it comes to targeting Millennials. We’ll continue to spotlight how smart marketers are fine-tuning their strategies and how consumer attitudes and behaviors are evolving.

To download the full report, click here.

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