QR codes as a marketing tool are popping up in more and more places, from the vegetable aisle of the grocery store to auto dealerships (Nissan plans to put QR code stickers on its 2012 vehicles, saying they can serve as a “silent salesperson” and give shoppers a more interactive experience). Increasingly, consumers are also seeing the value of transmitting their own marketing messages to a virtual audience with QR codes. They are appearing on résumés and business cards—launching a blog, a presentation of work or a listing of services offered—and even headstones, giving a fuller picture of someone’s life than a couple of dates. We’ll see them pop up in other useful places, such as wedding invitations that take invitees to an RSVP page, or a registry. With sites that allow people to create QR codes simply, the possibilities are many.
Beyond personal marketing and communications, watch for applications that provide unique functionality. In the health care field, there is talk about people who have trouble expressing themselves (those with cognitive disabilities or speech problems) using them for identification. Worlds Colliding—the meshing of the physical and digital, one of our 10 Trends for 2011—continues to evolve in interesting directions.
Image credit: ODOA Graphics