September 15, 2011

Social Good

Posted by: in North America

Our September trend report, “Social Good,” explores how macro trends—including the call for radical transparency, rapid urbanization and advancements in technology—are influencing social good initiatives. For instance, we’re seeing less “goodwashing,” more creative strategies for urban renewal and corporations embracing “shared value”—putting social issues at the center of their business strategy. We’re also seeing nonprofits ramp up their business acumen in an effort to improve performance and become more self-sufficient.

The report also outlines things to watch in the social good space, including gamification, new ways to incentivize online engagement and donation channel innovation, and highlights a number of standout case studies from around the world.

This trend report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence in partnership with EthosJWT, a unit specializing in brand strategy, ideas and activation for social change and social benefit. JWTIntelligence and EthosJWT interviewed experts and influencers from the nonprofit and corporate social responsibility sectors and conducted quantitative surveys in the U.S., the U.K. and Canada. The surveys used SONAR™, JWT’s proprietary online tool, to poll 908 adults aged 18-plus from June 28-July 6, 2011.

To download the report, click here.

2 Responses to "Social Good"

1 | josh sims

February 13th, 2012 at 10:06 am


if JWT is reading…
please send me a PDF of the Social Good report – the link given isn’t working.

2 | Will Palley

February 13th, 2012 at 12:31 pm


Hi Josh,

Sorry to hear you weren’t able to access the report. We’ve updated the link, so feel free to download the report at your leisure.
– JWTIntelligence

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