October 6, 2011
As platforms proliferate, TV Guide helps viewers get organized
The fall television season is upon us here in the U.S., with not only dozens of new shows and returning favorites but so many ways to watch. The very old-school brand TV Guide—known for its once ubiquitous magazine, the one where the newsprint ran onto your thumbs and the corners curled up at the eges—is trying to help the tech-fatigued sort it all out. “How did watching TV become so much work?” asks a video that explains TV Guide’s new online Watchlist.
The Watchlist promises to make TV watching more streamlined, providing a personalized hub that collates what users want to watch (TV shows, sports teams, favorite actors) along with all the ways the programming is available. “You won’t miss a show you love, pay for something you get for free or DVR the wrong channel,” the video promises. “Work less, watch more. TV is finally simple again.”
This initiative contrasts with Netflix’s recent gaffe, the bifurcation of its DVD-by-mail services, to be called Qwikster, and its streaming service. That’s right: two separate accounts, two cues, two credit card line items. Rather than streamlining media, Netflix looks to be making it more complex. Consumers want to spend less time with their queues and more time cuddling in front of their favorite fare. Point, TV Guide.
Image credit: TVGuide.com/watchlist