October 3, 2011
Things to Watch: Music Edition
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. We’ll be accessing, discovering and sharing music in new ways, changes that are happening just as listening gets suddenly more social. Meanwhile, engaged audiences have new expectations, and artists have new tools at their disposal.
In our Things to Watch: Music Edition report, we chart what’s changing from both a macro and micro perspective. Check out our list, along with a little bit about what makes each Thing worth highlighting, below.
The report is the result of desk research conducted by JWTIntelligence throughout the year, inputs from JWT’s global planning network, and interviews with experts and influencers in the music industry.
We’d love to hear your thoughts. Do you agree with our choices? What have you been tracking in music?