December 26, 2011

100 Things to Watch in 2012

Posted by: in North America

Facial Recognition Fury, Fat Taxes, Remaking “Made in China”—just a few items from our annual list of 100 Things to Watch for the year ahead.

It’s a wide-ranging compilation that in part reflects broader economic, environmental, technological and social developments we’ve been tracking. As always, technology has a prominent presence: Among other things, the list spotlights the rise of LCD art, growing concerns over cloud and mobile security, the much-anticipated Facebook IPO, and interactive screens infiltrating our retail and restaurant experiences. The list also includes noteworthy events on the calendar, people to keep an eye on, and things to watch in marketing, retailing, travel, food and sustainability.

Check out our list, along with a little bit about what makes each item worth watching, below.

JWT: 100 Things to Watch in 2012
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We’d love to hear your thoughts. Do you agree with our choices? What will you be watching for in 2012?

5 Responses to "100 Things to Watch in 2012"

1 | Chathi Anderson

December 31st, 2011 at 8:19 pm

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#37. Frankly, it scares the heck out of me. If you cannot use your car to safely drive from point A to point B, then take the bus.

2 | Chad Thiele

January 3rd, 2012 at 1:14 pm

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This is a great list. With all the new smartphone owners out there, apps for the aging world are very intriguing to me. I subscribed to the RSS feed. I look forward to reading your posts in the future. Have a great 2012.

3 | Yos

January 4th, 2012 at 6:32 pm

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Given the proliferation of ipads around the globe and undoubtedly more to come in 2012, it seems strange that the presentation cannot be viewed on an ipad, nor can it be downloaded. How about something to work on for 2013? Thanks

4 | Will Palley

January 6th, 2012 at 1:26 pm

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Hi Yos,

Thanks for your comment.

For your convenience, our 100 Things to Watch in 2012 is available for free download on SlideShare, here: http://slidesha.re/tBGeN8

- JWTIntelligence

5 | Thom Westergren

February 4th, 2012 at 5:42 pm

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What I’m looking for is crowd sourced government. Our representatives don’t vote on our behalf anyway. Why don’t they just write the laws and let us all vote on them. The giant pool is bound to come up with the “right” decisions. Let the internet create a real democracy, instead of just the Republic or Oligarchy that we have now.

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10 Trends for 2012

Blog Authors

Meghan McCormick - Emerging Media
Susie Uzel - London
Ann Mack and Jessica Vaughn - New York
Michael Koenka - Amsterdam
Andres Colmenares - Bogota
Marian Berelowitz and Maria Orriols - New York
Adrian Barrow - New York
Sean Aaron - Emerging Media
Will Palley - New York
Vannya Martinez - Mexico City
Lina Maria Aguirre - New York
Yael Shpiller - Tel Aviv
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Rasika Fernandes - New Delhi
Marian Berelowitz and Christine Miranda - New York
Gonzalo Franseca - Buenos Aires
Jessica Vaughn - New York
Tal Chen - Tel Aviv
Marian Berelowitz - New York
Marian Berelowtiz and Patty Orsini - New York
Soh Chin Ong - Singapore
Ceren Coskun - Istanbul
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Pam Garcia – Manila
Russell Martin - Cape Town
Davina Wertheimer - Johannesburg
Aparna Jain - Calcutta
Katie Fitzgerald and Jessica Vaughn - New York
Marian Berelowitz and Sarah Siegel - New York
Lois Saldana - New York
Tobei Arai - Atlanta
Christine Miranda - New York
Nina Yiamsamatha - Emerging Media
Jordan Price - Tokyo
Sharon Panelo - New York
Aaron Baar - Chicago
Andrew Hwang - Emerging Media
Ahmed Mahjoub - Dubai
Maria Orriols - Barcelona
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Deanna Zammit - New York
Ramon Jimenez - Madrid
Peta Bassett - Bangkok
Ben Hopkins - London
Sarah Siegel - New York
Dylan Viner - New York
Alexandra Stieber - Atlanta
Alex Brousseau - New York
Patty Orsini - New Jersey
James Richardson - London
Ken Fujioka - Brazil
Katie Fitzgerald - New York
Sigrid Jakob and Rodrigo Maroni - New York
Ann Mack - New York
David Linden - Emerging Media
Katerina Petinos - New York
Anil Bharadiya - Singapore
Hajime Kato - Tokyo
Lindsey Stafford - New York
Nick Ayala - New York
Carlos Fernandez - New York
Ana Hernandes - Sao Paulo
Thomas McGillick- Sydney
Marina Bortoluzzi - São Paulo
Nina Hammerling Smith - New York
Mariko Kataoka - London

Things to Watch

  • Non-virtual valentines
    February 15, 2012 | 1:45 pm

    In the digital era, saying “I love you” has become so easy, there’s even a Facebook app to do it for you. But these days people are craving physical tokens rather than virtual ones: The idea of Objectifying Objects is one of our 10 Trends for 2012, and stationery is among our 100 Things to Watch for this year. As we noted last November, various digital services now help people send real-world messages. For Valentine’s Day, eHarmony Australia developed an easy way to create a keepsake. For those who “like” the online dating site’s Facebook page and fill in the relevant details, eHarmony’s “Calligraphy Cupids” will craft a handwritten love letter and deliver it. —Will Palley

    Image credit: facebook.com/eharmonyaustralia

  • Cervecería 100 Montaditos
    February 6, 2012 | 11:45 am

    Dubbed “a Spanish Starbucks for sandwiches” by Bloomberg Businessweek, this 11-year-old chain is now targeting international customers with its cheap menu and environment that encourages lingering with friends. Its numerous “montaditos”—a tapas staple that here takes the form of mini-sandwiches—are just €1 in Spain, while beer is €2. 100 Montaditos ventured outside Spain in 2010, opened in Miami in 2011, and plans more North and South American and European outlets for 2012. Watch for others to jump on the montaditos bandwagon. —Jessica Vaughn

    Image credit: 100montaditos.com

  • Tomorrow’s remote control
    January 31, 2012 | 12:30 pm

    When the remote control was brought to market in the early 1960s, it reshaped the way we watched television, creating legions of “couch surfers.” Fifty years later, several alternatives to the traditional touch-button remote are coming to market, positioned as easier, more intuitive means to control the screen.

    At this year’s CES, two major brands showed TVs that integrate voice recognition. LG debuted a remote with voice recognition for its Smart TV, with users able to search the Web, tweet and post to Facebook, by speaking rather than typing. They can’t change the channel or control the volume, however. Most ambitious is Samsung, which released a range of televisions that integrate voice-, gesture- and facial-recognition technologies. Built-in cameras recognize viewers’ faces, automatically signing them in to their user profiles; users can then control the TV via voice commands or gestures.

    As these developments continue, watch for the next generation of easy-to-operate consumer electronics to come to a store near you. —Will Palley

  • Microwork
    January 30, 2012 | 2:00 pm

    Knowledge-based work and routine tasks will increasingly be sliced, diced and contracted to the lowest online bidder as companies and consumers post micro-jobs like proofreading, translation, coding, doing laundry and much more. Coffee & Power, Amazon’s Mechanical Turk, Freelancer.com and others are creating the next assembly line, splitting up knowledge-based assignments. Companies like TaskRabbit, available in five U.S. cities and aiming to expand to 12 this year, focus mostly or errands. Employers get connected to the cheapest global vendor, while hungry workers willing to put in hours can rack up a modest living. —Deanna Zammit

  • 4G for all
    January 25, 2012 | 12:00 pm

    Fourth-generation wireless communications will reach most parts of the globe by the end of 2012. In the BIC markets, China Mobile has started trials in China; in India, several major telecom providers will launch 4G in the first half of this year; and Sky Brazil launched a 4G-based mobile broadband service in December. Meanwhile, more manufacturers are releasing 4G smartphones, including RIM, which debuted the first 4G Blackberry in August. Apple is expected to dive into 4G with the iPhone 5 sometime this year. —Marina Bortoluzzi

    Image credit: digitpedia

  • Wrist wallets
    January 17, 2012 | 11:15 am

    The latest innovation in contactless payments may be a throwback: microchip-embedded wristwatches that enable small mobile payments. Watch2pay, which has adopted the tagline “Time is money,” uses MasterCard’s PayPass technology and comes with a reloadable, prepaid MasterCard (the watches are made by LAKS). So far it’s available in Poland and the U.K., where it launched in November for £99. A few other markets have introduced similar watches in recent years, including Turkey, where Garanti bank has been offering the “Bonus Trink Watch,” which it describes as a “watch-shaped credit card.” —Will Palley

  • Snail meets email
    January 12, 2012 | 10:45 am

    As the U.S. Post Office makes plans to scale back services, there is at least one startup that sees opportunity in the business of snail mail. Austin, Texas-based Outbox plans to soon start testing a service that would intercept mail at local post offices, scan it and send it to a digital mailbox. The target is busy moms, who can use bits of downtime on the go to peruse their paper mail.

    While a few other companies receive and manage bills online, such as Hearst’s Manilla and two-year-old Zumbox, they bypass the post office altogether, setting up a direct line between customers and companies. Outbox assumes there’s still a place for real, honest-to-goodness mail, even if it comes via a digital screen. We’ve written about people creating analog greetings via digital devices—now, ironically, that snail mail could become digitized once again before it gets to its destination. —Patty Orsini

    Image credit: Carlota Soc

  • Lana Del Rey
    January 10, 2012 | 11:00 am

    After a radical rebrand in mid-2011, 24-year-old singer Lizzy Grant re-emerged with a sultry American-retro look and a new name. A few months later she posted an emotionally charged video for her single “Video Games” on YouTube, then promptly sold out an upcoming show in minutes and won Q magazine’s “Next Big Thing” award. The media is abuzz, despite some online griping about her authenticity. Del Rey recently secured a modeling contract, and her debut album, Born to Die, is due Jan. 31. —Will Palley

    Image credit: facebook.com/lanadelrey

  • Armageddon Marketing
    January 3, 2012 | 10:15 am

    The debunking of the notion that the Mayans predicted the world would end in 2012 isn’t going to get in the way of marketing. Mexico, home to part of the Mayan civilization, and its hospitality operators have been using the doomsday story to draw tourists. Axe has been having fun with the idea for a while, creating a Final Edition body spray. With the likes of Harold Camping predicting end times almost daily, some brands with an edge may look to add a little tongue-in-cheek urgency to their product messaging. —Aaron Baar

  • Direct-to-consumer content
    December 22, 2011 | 3:30 pm

    Earlier this month the comedian Louis C.K. announced he would sell a concert video directly to fans online for $5. The novel idea has been a hit: Grosses have already topped $1 million. Watch for more such moves as new distribution models, technologies and consumer habits translate to bypassing the traditional middleman between content creators and their customers.

    In music, for example, services like VibeDeck and Moontoast for Music (Billboard’s No. 2 Top Music Startup of 2011) allow bands to easily sell to fans on Facebook and elsewhere. And authors are using Amazon’s Kindle Direct, Barnes & Noble’s PubIt! and similar platforms to bypass the traditional publishing model. —Marian Berelowitz

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