January 23, 2012

A ‘window’ into the future with new interactive screens

Posted by: in North America

At the Consumer Electronics Show earlier this month, we saw some interesting interactive screens—one of our 10 Trends for 2012—that turn windows into information hubs. Samsung demonstrated the Smart Window, a transparent touch screen that fits windows up to 46 inches; it allows users to watch TV, view tweets, check the weather and, when they’re ready to hit the hay, make the window opaque, blocking out light. While in-car apps have been available for some time, Mercedez-Benz is taking this a step further with a prototype gesture-controlled windshield called the Dynamic and Intuitive Control Experience. Drivers simply point at icons on the transparent heads-up display, and the screen provides augmented reality information (for example, identifying landmarks as the car passes them); it can even make restaurant reservations. Audi demonstrated a similar system, also controlled by gesture. With Corning and others pioneering new types of interactive glass, expect these displays to eventually become integrated into our daily routines.

1 Response to "A ‘window’ into the future with new interactive screens"

1 | Chong

January 28th, 2012 at 11:43 am

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Hi, would like to know if the windows could let air through. I’ve been looking around for a window that could block out the sun but still let the wind through. Please email me if you know of any. Thanks.

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10 Trends for 2012

Blog Authors

Patty Orsini - New Jersey
Aaron Baar - Chicago
Peta Bassett - Bangkok
Sean Aaron - Emerging Media
Rasika Fernandes - New Delhi
Sharon Panelo - New York
Mollie Hill
Mariko Kataoka - London
Marian Berelowitz - New York
Ceren Coskun - Istanbul
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Pam Garcia – Manila
Sarah Siegel - New York
Katie Fitzgerald and Jessica Vaughn - New York
Deanna Zammit - New York
Russell Martin - Cape Town
Jessica Vaughn - New York
Lois Saldana - New York
David Linden - Emerging Media
Ben Hopkins - London
Alex Brousseau - New York
Nick Ayala - New York
Hajime Kato - Tokyo
Ann Mack and Jessica Vaughn - New York
Sigrid Jakob and Rodrigo Maroni - New York
Tal Chen - Tel Aviv
Christine Miranda - New York
Ann Mack - New York
Alexandra Stieber - Atlanta
Marian Berelowitz and Christine Miranda - New York
James Richardson - London
Davina Wertheimer - Johannesburg
Nina Yiamsamatha - Emerging Media
Marian Berelowitz and Maria Orriols - New York
Nina Hammerling Smith - New York
Susie Uzel - London
Adrian Barrow - New York
Andrew Hwang - Emerging Media
Katie Fitzgerald - New York
Thomas McGillick- Sydney
Yael Shpiller - Tel Aviv
Andres Colmenares - Bogota
Dylan Viner - New York
Ahmed Mahjoub - Dubai
Michael Koenka - Amsterdam
Will Palley - New York
Ken Fujioka - Brazil
Lina Maria Aguirre - New York
Jordan Price - Tokyo
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Ramon Jimenez - Madrid
Marina Bortoluzzi - São Paulo
Lindsey Stafford - New York
Marian Berelowtiz and Patty Orsini - New York
Aparna Jain - Calcutta
Maria Orriols - Barcelona
Marian Berelowitz and Sarah Siegel - New York
Carlos Fernandez - New York
Soh Chin Ong - Singapore
Vannya Martinez - Mexico City
Ana Hernandes - Sao Paulo
Katerina Petinos - New York
Gonzalo Franseca - Buenos Aires
Anil Bharadiya - Singapore
Meghan McCormick - Emerging Media
Tobei Arai - Atlanta

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  • Microwork
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  • 4G for all
    January 25, 2012 | 12:00 pm

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  • Snail meets email
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  • Lana Del Rey
    January 10, 2012 | 11:00 am

    After a radical rebrand in mid-2011, 24-year-old singer Lizzy Grant re-emerged with a sultry American-retro look and a new name. A few months later she posted an emotionally charged video for her single “Video Games” on YouTube, then promptly sold out an upcoming show in minutes and won Q magazine’s “Next Big Thing” award. The media is abuzz, despite some online griping about her authenticity. Del Rey recently secured a modeling contract, and her debut album, Born to Die, is due Jan. 31. —Will Palley

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  • Armageddon Marketing
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    The debunking of the notion that the Mayans predicted the world would end in 2012 isn’t going to get in the way of marketing. Mexico, home to part of the Mayan civilization, and its hospitality operators have been using the doomsday story to draw tourists. Axe has been having fun with the idea for a while, creating a Final Edition body spray. With the likes of Harold Camping predicting end times almost daily, some brands with an edge may look to add a little tongue-in-cheek urgency to their product messaging. —Aaron Baar

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