February 10, 2012

Weekly roundup: Recycling wastewater, tween d8-ing, interactive screens

Posted by: in North America

-Beijing’s office rents are now higher than New York’s, reports The FT.

-Indonesia and the Philippines are among the developing countries demanding better treatment for their unskilled workers abroad, a trend The Wall Street Journal says “could shake up global labor markets.”

-Recently released data from fellow WPP company Landor suggests that most companies need to invest more in their CSR efforts.

-Half of workers across 24 countries would consider moving abroad for work, according to a new study from Ipsos.

-“Is ‘Made in America’ Back in Style?” asks Time.

-Mashable takes a look at what motivates people to participate in the sharing economy.

-Author David Owen argues in The Wall Street Journal that a “Prius fallacy” dupes us into believing that token actions mean we’re being eco-friendly.

-A new GlobalWebIndex study reveals that while Facebook fatigue is spreading, social networking continues to grow, especially in BRIC nations.

-American suburbs are evolving into more racially diverse microcosms, reports Adweek.

-The Economist reports how Chinese students arriving at American universities are changing stereotypes. And The New York Times looks at how an influx of foreign students is affecting U.S. colleges.

-Reuters reports on “black diamonds,” the new group of wealthy African consumers lusting for luxury.

-A new study explores the rise of middle-aged singles in America; Adweek interviews its authors.

-A report from Reuters questions the efficacy of dating websites.

-The New York Times looks at how companies like Samsung are embracing gamification to increase customer loyalty and collect metrics.

-USA Today reports on how interactive screens are enabling retailers to “bring the convenience of online shopping to the offline world.”

-As American malls struggle, The New York Times reports that some communities are finding creative ways to redevelop the spaces, “building the downtowns that the suburbs never had.”

-A Nielsen report on how Americans spend their media time is “the first significant evidence” that younger viewers are moving away from TV sets to watch shows, reports The New York Times. MediaPost spotlights the finding that more households are bypassing cable or satellite, subscribing only to broadband Internet.

-“Multiscreen multitaskers” are the norm at many desks, says The New York Times, so much so that “a single monitor can seem as outdated as dial-up Internet.”

-NPR looks at how helicopter parents are meddling in the workplace as their Millennial kids go to work.

-For today’s tweens, “dating” means a lot more texting than actual talking, reports The Wall Street Journal.

-The Pew Research Center says that thanks to a segment of “power users,” most Facebook members receive more from friends on the social network than they give.

-Pinterest is helping to drive a new look in website design, says Mashable.

-The Wall Street Journal spotlights fashion’s new influencers as New York’s fashion week gets under way.

-Mead, that staple Renaissance fair beverage, is coming back into fashion, reports The New York Times.

-Cans are replacing bottles as the packaging of choice among craft beer brewers, reports Restaurant News.

-Print news organizations are taking to the Web with live video reports, says The New York Times.

-With concerns about water shortages growing, more cities are looking to recycled wastewater, explains The New York Times.

-This week, we released our February trend report, which takes a look at what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. To download What’s Cooking? Trends in Food, click here.

No Responses to "Weekly roundup: Recycling wastewater, tween d8-ing, interactive screens"

Comment Form

SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • RSSArchive for Things to Watch »