March 9, 2012

Weekly Roundup: ‘Gray divorcés,’ ambient social networking and net-zero homes

Posted by: in North America

-A look at the rise of “gray divorcés” in The Wall Street Journal examines why the divorce rate among Americans 50-plus has doubled in the last 20 years.

-K-pop has taken off in the West thanks to global social networks, says The New York Times.

-China Daily takes a look at the rising popularity of coffee in China and says it’s due largely to lifestyle associations.

-The Arizona Republic reports on the crop of builders offering “net zero” sustainable homes that promise no electricity bills.

-Adweek outlines five trends to watch at SWSW. Among these: a wave of apps that aim to connect friends or like-minded people nearby; The New York Times takes a look at these startups. And Bloomberg Businessweek spotlights one of these “ambient social networking” apps.

-Pet food and other products not traditionally sold by subscription are the focus of a new crop of Web-based startups, according to The New York Times.

-The Wall Street Journal spotlights “Pets 2.0,” startups that aim to make selling pet food online succeed this time around.

-The New York TimesDigital Domain looks at the rise of the second screen among TV viewers.

-Mashable examines Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential.

-With more people accessing e-books on tablets, digital distraction is becoming an issue for readers, notes The New York Times.

-As the third-generation iPad is released, USA Today reports that families have been trading up and giving older tablets to kids and grandparents.

-The latest Pew Internet & American Life survey finds a high degree of discomfort with Web tracking and targeted ads, as the Los Angeles Times reports.

-NPR reports on the rise of peer-to-peer car sharing.

-USA Today spotlights 2011’s record-setting tourism destinations.

-Co.Exist argues that data will be key to new initiatives in social good.

-A Harris poll finds that few American smartphone owners are taking full advantage of their devices.

-The Economist looks at how chick lit is evolving.

-JWT Intelligence examines the phenomenon of FOMO (Fear Of Missing Out) in our March trend report, an update of a May 2011 report with new qualitative and quantitative data.

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