More flat surfaces are becoming screens, and more screens are becoming interactive, as we note in our 10 Trends for 2012 report. In one recent manifestation of this trend, the upscale Hong Kong Jockey Club installed several 10-by-4-foot touch-screen tables, where members can view videos and see updated race results, as well as gamble, using RFID-enabled smart cards to place bets. The tables, which each accommodate eight players, can also interact with members’ digital devices.
The Club is looking to install the tables at other tracks around the world, according to Possible, the WPP agency that created them. “Designed to resonate with the always-on tablet and smartphone generation,” screens such as these will increasingly replace formerly static flat surfaces. —Will Palley