May 11, 2012

Weekly Roundup: ‘Computers on wheels,’ ‘geofencing’ and the second screen

Posted by: in North America

-The AP examines the “outsize role” Twitter is expected to play in this year’s U.S. presidential election.

-The Economist looks at why Google may be the “single biggest private-sector influence on Africa.”

-In a book excerpt, author Daniel Gross examines the idea that “Americans are getting used to the idea of renting the good life,” focusing on the country’s shift “from a nation of owners to an economy permanently on the move.”

-China’s super-rich expect premium pampering from the brands wooing them, report The Economist.

-The New York Times looks at the various competing paths to a mobile wallet that are getting implemented.

-USA Today reports that many new grads are adopting online registries as a way of ensuring they’ll receive gifts they like.

-The Wall Street Journal takes a look at new cinema technologies aimed at motivating moviegoers to leave the comfort of their home screens.

-The New York Times spotlights nine startups with the potential to be the next big thing, from Airtime to Uber.

-“Are Testosterone Drugs the Next Viagra?” asks Bloomberg Businessweek.

-If current trends continue, more than 4 in 10 Americans could be obese within two decades, according to a new report.

-CNN takes a look at the crop of video apps vying to be the next Instagram.

-“Nomophobia” is on the rise, according to one study.

-A new Deloitte study pinpoints where large retailers still fall short when it comes to e-commerce, as MediaPost reports.

-Amazon potentially upends the high-fashion business as it jumps into the category, The New York Times reports.

-The Wall Street Journal examines how retailers are using “geofencing.”

-Fast Company looks at the “discovery economy” that will be enabled by NFC-enabled technology.

-The New York Times looks at how “the cultural battlefield of television has changed” when it comes to gay characters.

-A survey from Meredith’s Parents Network examines just how attached moms are to their mobiles and how immersed they are in digital media.

-Sir Martin Sorrell outlines the 10 biggest marketing trends.

-The New York Times surveys the new language developing around the Internet and social media.

-Ad Age looks at how automakers are wooing tech-savvy young consumers with high-tech features. Looking further ahead, USA Today reports that “Cars of the future will be computers on wheels.”

-As American SUV owners trade down to smaller vehicles, demand for their old vehicles is burgeoning, reports The New York Times.

-Facebook announces its own app store.

-Our May trend report, 10 Ways Marketers Are Using the Second Screen, spotlights how brands are experimenting with initiatives that link smartphone, tablet or PC screens with the television. Click here to download the report.

1 Response to "Weekly Roundup: ‘Computers on wheels,’ ‘geofencing’ and the second screen"

1 | Henrique Giacomitti

May 15th, 2012 at 3:40 pm

Avatar

The “Second Screen” is an excellent report, worth to take a look.

Regards

Comment Form

SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

New: 10 Years of 10 Trends

The Future 100

JWT AnxietyIndex

Things to Watch

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

    ggw_16-9

    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

    Screen Shot 2015-02-20 at 12.59.22 PM

    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

    Amandira1_509

    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

    Adidas

    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • RSSArchive for Things to Watch »