July 24, 2012

In Singapore, online stores find life offline

Posted by: in Asia Pacific

While brick-and-mortar retailers are busy ramping up their online presence, online businesses are getting physical. In the U.S., examples include eBay testing out pop-up shops, Amazon reportedly planning a Seattle store and Gap Inc.’s Piperlime announcing a store, also in Seattle. Here in Singapore, Groupon launched a retail concept store, a first worldwide, in the busy Suntec Mall earlier this month. And popular online fashion retailer Doorstep Luxury, which is based out of Singapore, set up shop at the edge of the Central Business District.

While Singapore consumers are no strangers to online shopping—according to Paypal, Singapore’s online shopping market is slated to reach $3.45 billion in 2015—they still prefer “face-to-face interaction” and a physical presence, Groupon Singapore’s Adrian Tan told Asia One. Plus, the 4,400-square-foot store is a way for the company to meet its customers, who can redeem their purchased goods or browse, buy and print deals. Tan said Groupon may take this concept to other markets if Singapore tests well. Miranda Lindsay-Fynn of Doorstep Luxury, which has an international customer base but focuses on Southeast Asia, says the 2-year-old brand is also looking into opening outlets abroad. So far she’s found that “some people come and browse and then order from home when they’ve decided what to purchase.”

Fashion bloggers are also testing out a retail presence. Trendy Millennials in Singapore have long shopped for inexpensive clothing and accessories on local fashion blogs, the most popular of which achieve cult status among their largely female audience. Several of these have built a physical presence, including Modparade, which opened in the youthful Haji Lane shopping area, and MDSCollections, which has three mall stores and a fourth on its way. As The Business of Fashion recently noted, “It seems clear that pure-play e-tailers will increasingly need to embrace multi-channel strategies.”

Image credit: Jacqueline Seng/CNET Asia

2 Responses to "In Singapore, online stores find life offline"

1 | Will Palley

March 14th, 2013 at 2:22 pm

Avatar

In the U.S., men’s e-tailer Bonobos has launched “Guideshops” that allow shoppers to try on clothing but not purchase them. http://bit.ly/13YvNoW

2 | Will Palley

May 3rd, 2013 at 12:40 pm

Avatar

Discount online retailer Fab is launching its first offline store in Hamburg, Germany. Shoppers will be able to buy and even design their own furniture. http://on.mash.to/10wVGow

Comment Form

SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • RSSArchive for Things to Watch »