December 14, 2012

Weekly Roundup: Living longer, diversity in the US and UK and 2012 in review

Posted by: in North America

-A major new study finds a dramatic rise in life expectancy over the past 40 years but also a spike in mental and physical health problems, as The Guardian reports.

-A National Intelligence Council report forecasts what the world will look like in 2030. Wired spotlights some tech-related predictions.

-Luxury spending by Chinese consumers now outpaces all other markets, according to McKinsey & Company.

-A new Ad Age report examines how affluent Millennials differ from older affluents.

-NPR discusses the growing wave of Millennial entrepreneurs.

-As Britain gets increasingly racially diverse, the country is slowly coming to look more like its multicultural capital, reports The Economist.

-With the Census Bureau pointing to the U.S. becoming a “plurality nation,” the term “minority” might “need to be retired or rethought,” suggests The New York Times.

-The Economist looks at America’s falling birth and immigration rates and sees “long-term trouble ahead.”

-A special report from The Economist takes a look at the global obesity epidemic.

-Childhood obesity is declining (slightly) in a few American cities, reversing a long upward trend, reports The New York Times.

-An FT series, “Decoding Big Data” explores topics including how the ad industry is deploying data scientists to personalize messaging and leveraging real-time data, and the effect of Big Data in retail.

-The Wall Street Journal’s privacy series examines how companies are tying consumers’ identities to their Web browsing habits.

-The Economist reports on the rise of “data lockers,” services that help give consumers more control over their personal data.

-TechCrunch summarizes a 21-nation survey by the Pew Research Center that examines how people are using social media today.

-Recognizing the legitimacy of the social web, Social Media becomes a major at one college.

-A new report from IDC spotlights a record-breaking rise in smart device shipments.

-A Teen Vogue report looks at Millennials’ multichannel shopping habits.

-A new survey finds that while many Americans believe smartphones will become wallets, only a minority are ready to embrace the trend, reports Mobile Commerce Daily.

-MIT Technology Review takes a look at some of the startups working to “bring e-mail back to the future.”

-Mashable reports that 2013 will be “the year of responsive web design.”

-“This is a time of huge opportunity in finance—as long as you are something other than a bank,” reports The Economist, looking at the rise of non-bank finance.

-In The Atlantic, James Fallows examines why more American companies are embracing the idea of bringing manufacturing back from Asia.

-The New York Times reports on how climate change is affecting ski resorts.

-The Wall Street Journal reports on the “crisis” faced by America’s dairy industry and how marketers are addressing declining interest in milk.

-Time looks at what’s ahead for electric vehicles.

-2012 was “a pretty good year” for female heroism in film, says The New York Times’ A.O. Scott, exploring the rise of stronger women characters.

-24/7 Wall Street spotlights the American restaurant chains with the biggest declines over the past decade, from Bennigan’s to Big Boy.

-2012 in review, according to Facebook, Google and Twitter.

-Ford released its internal consumer trends report for 2013, and Adweek takes a quick look.

-Frog Design outlines 20 tech trends that will define 2013 in Co.Design.

-MediaPost covers The Food Network’s 10 Food Trends for 2013.

-USA Today reports that American cities are starting to ban or restrict the use of foam cups and food containers.

-Businessweek reports that 50 Shades of Grey is boosting sales of sex toys cited in the book.

No Responses to "Weekly Roundup: Living longer, diversity in the US and UK and 2012 in review"

Comment Form

Updates

Sign up for Email Updates

JWT AnxietyIndex

10 Trends for 2013

Blog Authors

Anil Bharadiya - Singapore
Davina Wertheimer - Johannesburg
Adrian Barrow - New York
Gonzalo Franseca - Buenos Aires
Andrew Knight and Jessica Vaughn - New York
Ann Mack - New York
David Linden - Emerging Media
katerina
Marian Berelowitz and Maria Orriols - New York
Sean Aaron - Emerging Media
Alex Morrison - New York
Kimberly Douglas - London
Patty Orsini - New Jersey
Jessica Vaughn - New York
Jordan Price - Tokyo
Deanna Zammit - New York
Maria Orriols - Barcelona
Marian Berelowitz and Will Palley - New York
Alex Brousseau - New York
Carlos Fernandez - New York
Nina Hammerling Smith - New York
Vannya Martinez - Mexico City
Colette Henry - Dublin
Ken Fujioka - Brazil
Marian Berelowitz and Christine Miranda - New York
Sigrid Jakob and Rodrigo Maroni - New York
Sarah Siegel - New York
Michael Koenka - Amsterdam
Susie Uzel - London
Ceren Coskun - Istanbul
christine
Russell Martin - Cape Town
Ann Mack and Jessica Vaughn - New York
Ramon Jimenez - Madrid
Thomas McGillick- Sydney
Dylan Viner - New York
Mariko Kataoka - London
Juliana Cubillos and Jessica Vaughn - Bogota and New York
Peta Bassett - Bangkok
Ahmed Mahjoub - Dubai
Nina Yiamsamatha - Emerging Media
Alex Pallete and Ramon Jimenez - Madrid
Katie Fitzgerald - New York
Marian Berelowitz - New York
Nick Ayala - New York
Andres Colmenares - Bogota
Katerina Petinos - New York
Ana Hernandes - Sao Paulo
Jessica Vaughn and Sarah Siegel - New York
Geri Kan - Singapore
Lois Saldana - New York
Marian Berelowtiz and Patty Orsini - New York
Mennah Ibrahim - Beirut
Marina Bortoluzzi - São Paulo
Ben Hopkins - London
Yael Shpiller - Tel Aviv
Tobei Arai - Atlanta
Will Palley - New York
Marian Berelowitz and Sarah Siegel - New York
Alexandra Stieber - Atlanta
Alec Foege - New York
Aparna Jain - Calcutta
Aaron Baar - Chicago
Christine Miranda - New York
James Richardson - London
Pam Garcia – Manila
Harsha Prag - Johannesburg
Lindsey Stafford - New York
Lina Maria Aguirre - New York
Tal Chen - Tel Aviv
Mollie Hill
Andrew Hwang - Emerging Media
Sharon Panelo - New York
Hajime Kato - Tokyo
Deborah Frenkel - Melbourne
Katie Fitzgerald and Jessica Vaughn - New York
Soh Chin Ong - Singapore
Meghan McCormick - Emerging Media
Rasika Fernandes - New Delhi

Things to Watch

  • The Mobile Sixth Sense
    May 21, 2013 | 5:06 pm

    The mobile device is becoming a sixth sense for users, harnessing various data streams to enable an enhanced sense of the world, as we explain in our report “13 Mobile Trends for 2013 and Beyond.” “We are about to enter an era where a digital sixth sense will become a reality,” remarked a contributor in a Time column yesterday that looks at how wearable tech, Google Glass and augmented reality will help drive this development. Some smartphones already contain as many as 18 specialized sensors, such as a gyroscope, GPS and an accelerometer, providing data streams that allow the mobile device to understand the user’s context. As heads-up displays like Google Glass proliferate, the mobile sixth sense will be more seamlessly integrated into daily routines. Contextual, real-time information will potentially help to make consumers’ lives easier, while brands will benefit from rich data streams. —Will Palley

    Image credit: Zensorium

  • Catering to kid foodies
    May 15, 2013 | 2:30 pm

    Last year we wrote about kid foodies: how kids are becoming more interested in what they eat and the art of cooking. A few new manifestations of this have popped up. In the U.S. last week, Fox announced it would launch Junior MasterChef, a spinoff of MasterChef, to be hosted by Gordon Ramsay. The kids version of this competition has already debuted in markets including the U.K., Israel and Thailand. And in the U.K., Tesco has linked with cooking site Great British Chefs on a free iPhone and iPad app featuring recipes “specially conceived to be cooked with children”; a section of the site features these easy recipes as well. Meanwhile, the James Beard Foundation has named ChopChop its top food publication of the year: The 3-year-old nonprofit magazine aims to motivate American kids to eat better by providing fun recipes for families to make together. —Marian Berelowitz

  • Tokidoki collaborations
    May 7, 2013 | 2:36 pm

    What do Karl Lagerfeld, Hello Kitty and Iron Man have in common? They’ve all been Tokidokied. The Italian brand’s cute-yet-edgy Japanese-inspired cartoon characters have amassed a cult following since 2005. Tokidoki (“sometimes” in Japanese) has partnered with product categories from makeup (Sephora and Smashbox) to bags (LeSportsac) to headphones (Sol Republic), and its momentum has yet to slow. The new Lagerfeld concept store in Paris is selling a limited-edition vinyl “Karl” Tokidoki figurine. In Singapore, 7-Eleven customers get a stamp for every SG$4 they spend in-store, and 18 stamps earns a Tokidoki Hello Kitty figurine—a promotion that’s creating lots of buzz among young lifestyle bloggers and collectors who want the series of 10.

    Campaign Asia attributes the success of Tokidoki, the creation of Italian designer Simone Legno, to word-of-mouth, social media and a cost-effective marketing strategy that leverages its partners’ brand values, communication channels and customer bases. —Geri Kan

    Image credit: Tokidoki

  • Pets Unstressing Passengers
    April 29, 2013 | 5:30 pm

    One of the more cuddly manifestations of our trend The Super Stress Era—the idea that governments, employers and brands will be working harder to address stress as it mounts around the world—is a new program at Los Angeles International Airport called Pets Unstressing Passengers (yes, that’s PUP for short). In our 10 Trends for 2013 report, we cite “cat cafés” in Tokyo and Shanghai, designed to help soothe patrons. Now dogs are getting their turn: At LAX, volunteers with trained pooches ready to be petted will roam departure gates to help defuse travelers’ tension. The program is modeled on similar, smaller-scale efforts at San Jose and Miami airports.  —Marian Berelowitz

  • McDonald’s’ Hong Kong ‘Happy Bus’
    April 23, 2013 | 3:00 pm

    Among our 10 Trends for 2013 is The Super Stress Era: the idea that governments, employers and brands will ramp up efforts to address stress as it mounts around the world. In Hong Kong, a McDonald’s Value Meals campaign is reminding stressed-out residents that “It doesn’t take much to be happy.” The city is “a stressful environment in which many people forget that happiness doesn’t have to be expensive or complicated,” says a McDonald’s marketing director in a press release. Indeed, in a 2012 Regus survey, 55 percent of Hong Kong respondents said their stress levels had risen in the past year.

    In addition to airing commercials that show silly, lighthearted moments of fun, McDonald’s kitted out a double-decker “Happy Bus,” which plies the busy Cross Harbour Tunnel route, with a motion sensor that makes laughing sounds when passengers swipe their Octopus cards and seat backs featuring optical illusions—replacing passengers’ hairstyles with Ronald McDonald’s. And distorting mirrors at bus stops feature reminders to smile. —Geri Kan

  • Multimedia messaging
    April 16, 2013 | 11:30 am

    As discussed in our latest report, “13 Mobile Trends for 2013 and Beyond,” people are using mobile devices to communicate in multiple new ways that are more visual, richer, faster, easier, more automated or simply more fun. One way they’re doing so: with messaging apps like Line, Viber and KakaoTalk, which have become “an indispensable form of communication for hundreds of millions of people worldwide,” as The Wall Street Journal notes. Depending on the service, users can embed content like songs, video, images and doodles; communicate via emoticons and virtual stickers; share location; and play games while chatting. Stickers (some free, some premium) are a world in themselves, from dancing pizza slices to proprietary characters. The app Rednote lets users add music to texts, choosing songs based on the mood they want to convey.

    The numbers are impressive: MessageMe garnered more than a million users within a week of its launch last month. Line claims 120 million downloads. To compete with these over-the-top apps, mobile operators are launching their own services, like Libon from Orange and Bobsled from T-Mobile USA. —Marian Berelowitz

    Image credit: Rednote

  • Virgin Active, ‘Live Happily Ever Active’
    April 9, 2013 | 1:00 pm

    Virgin Active began the year asking South Africans, “Can being more active make you happier?” The company, which operates 100-plus health clubs across the country, is going beyond the gym, providing digital solutions to encourage consumers to be more active and so “Live Happily Ever Active”—in line with one of our 10 Trends for 2013, Health and Happiness: Hand in Hand. While the link between body and mind isn’t a new concept, the idea that health impacts happiness and vice versa is becoming more ingrained for consumers and a theme for marketers.

    Virgin Active’s online tool devises training routines and provides advice and resources to help people achieve their goals. Members are encouraged to make active choices with the range of exercise classes on offer. The brand is also asking South Africans to share “Happily Ever Active” stories across social media sites to demonstrate that being healthy is a sure route to being happy. — Harsha Prag

    Image credit: Virgin Active

  • Mobile dating app Tinder
    April 4, 2013 | 11:47 am

    Launched last fall, this mobile dating app is hitting it big with its predominantly Millennial users—clocking in with 20,000 daily downloads, more than 2 billion rated profiles, 20 million matches, and 65 percent of users logging in daily and 80 percent weekly. What primarily distinguishes Tinder is the way it enables snap judgments based on member photos, a process “designed to be familiar and emulate the way we interact in real life,” as the website puts it. Relying on Facebook integration, Tinder lets users scroll through photos of people within their set parameters who are most likely to prove a match, tapping a green heart if interested, a red X if not. Tinder then connects users when interest is mutual, eliminating fears of rejection and unwanted attention.

    The app shoots away any pretense that it’s not all about looks for this cohort and speaks to our culture of impatience (and the resulting emphasis on images over words) and hyper-efficiency. —Nick Ayala

    Image credit: Tinder

  • XM Gravity’s Happiness App
    March 27, 2013 | 4:45 pm

    As we noted in our 10 Trends for 2013, more people are coming to recognize the link between health and happiness and taking proactive steps to improve both at once. Indonesia-based digital agency XM Gravity, a JWT company, recently created a mobile app designed to keep employees feeling happy, connected and cared for. The app’s “Mood” function asks users to choose one of nine emotions (excited, mad, relaxed, etc.); executives or HR personnel will seek out people who consistently specify negative moods in an effort to fix the situation. A “News” section features fun announcements (free ice cream, movie screenings, company trips).

    “The Happiness App serves as a sort of heart check up on everyone in the company,” explained CEO Kevin Mintaraga. Since a happier person is a healthier person, he said, “in the end, they are the ones who would give their best at work.” —Will Palley

  • Transient hotels
    March 21, 2013 | 4:15 pm

    These days, it’s hotels that are on the move, not the guests. Transient, or pop-up, hotels offer affordable rooms in prime spots or posh lodging near seasonal events such as music festivals. Sleeping Around, a Belgian company, transforms 20-foot shipping containers into luxury rooms and transports them to cities around the continent. The Pop-Up Hotel, a British firm, will supply luxury safari tents at June’s Glastonbury Music Festival, as well as a full restaurant and “exclusive luxury toilets,” no doubt a valuable festival perk. Podpads will also offer rooms at Glastonbury, but theirs look like small plywood cottages. Another business using shipping containers as rooms, Snoozebox, operated at the London Olympics, achieving 85 percent occupancy, and became a surprise financial success. This week The New York Times spotlights a few additional options.

    With travelers increasingly interested in one-of-a-kind adventures, these hotels help provide an experience that few friends will be able to replicate. —Alec Foege

    Image credit: The Pop-Up Hotel

  • RSSArchive for Things to Watch »