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10 Trends for 2013
In our eighth annual forecast of trends for the near future, new technology continues to take center stage. Many of our trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives, and how consumers are responding to its pull. We also put a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we conducted quantitative surveys in the U.S. and U.K. using SONAR™, JWT’s proprietary online tool. We surveyed 1,016 adults aged 18-plus (519 Americans and 497 Britons), as well as 100 teens (50 Americans and 50 Britons) from Nov. 9-19, 2012. Data are weighted by age and gender. We also received input from nearly 70 JWT planners and researchers across more than two dozen markets, and we interviewed experts and influencers across sectors including technology, health and wellness, retail, media and academia.
In this report:
Play As a Competitive Advantage
The Super Stress Era
The Mobile Fingerprint
Everything Is Retail
Going Private in Public
Health & Happiness: Hand in Hand
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If you are a JWT client, please contact us for a copy. If your company is a part of a WPP, please contact Nick Ayala for a discount code.