March 8, 2013

Data point: Millennials see the mobile as tool for socializing, searching, shopping

Posted by: in North America

Yesterday Facebook introduced a redesigned News Feed that it called “mobile inspired,” and the company has said a goal for 2013 is to “create some mobile experiences that simply can’t be done on the desktop.” As this data from mobile tech firm InMobi shows, among the Facebook-addicted Millennial generation, social media usage is the activity most likely to drive growth in mobile use over the next year. Asked which two mobile activities they expect to engage in more, respondents aged 20-34 across 14 markets around the world also cited finding and downloading apps, searching for information and watching videos/listening to music.

While a smaller proportion of the Millennials polled for the survey said they plan to do more shopping via mobile, InMobi found that 69 percent have already spent money on an activity via mobile. The data also showed that “commerce behavior is extending past digital goods, and now includes financial transactions and physical goods as well.”

Watch for our report on mobile trends later this month; meanwhile, find our 2012 report “15 Ways Mobile Will Change Our Lives” here.

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