June 14, 2013
Data point: Fathers grapple with work-life balance too
“The same tension felt by working mothers today is palpable and relevant for dads,” writes Wall Street Journal blogger Yee Lee, VP of engineering at TaskRabbit, in a post this week. Indeed, more than 8 in 10 men say that balancing career and family can be just as tough for men as for women, according to a recent survey of 1,000 adults in the U.S. and U.K. that we conducted using SONAR™, JWT’s proprietary online tool. As fathers become more engaged in their role, women are only somewhat more likely than men to say they have made career sacrifices for the sake of their family/children and that they’ve taken time off from work to accommodate their family’s schedule.
Balancing family and work is fast becoming an issue for all parents, with fathers facing their own distinct challenges in this regard. For instance, more than two-thirds of men in our survey agreed that “Employers assume men will be there, while women with children can put in less time because of their families.” Notes a sociologist quoted in this week’s Wall Street Journal: “There’s still a stigma associated with men who put parenting on an equal footing with their jobs.” For more on the changing role of fathers and what that means for marketers, see our new trend report “The State of Men.”