August 20, 2013

NFC-enabled tables

Posted by: in Things To Watch

Our 100 Things to Watch in 2013 included NFC tags—tags that users can program to initiate an array of functions on mobile devices—and noted that they have interesting potential for brands, which can use them to simplify processes like downloading information. Now McDonald’s Singapore is using NFC tags for something a little more playful: Placed under tables, the tags turn dining surfaces into interactive McDonaldland racetracks and Android phones into “cars.” Diners download the McParty Run app, then simply hold their phone over the “Happy Table” to play, collecting virtual burgers and apple pies while helping Ronald McDonald organize a party. New games, including Battleship, are on the way. —Geri Kan

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