September 13, 2013
Data point: In South America, anxieties range from health care to crime and terrorism
Almost three-quarters of South American respondents reported feeling nervous or anxious in JWT’s global AnxietyIndex study. Our most extensive study of consumer anxiety to date surveyed 6,075 adults aged 18-plus in 27 markets—including Brazil, Argentina, Colombia and Mexico—using SONAR™, JWT’s proprietary online research tool.
Anxiety drivers vary greatly by country. In Brazil, where protests have been rocking the country since June, the cost of health care remains a key concern, as does the quality of care. In an attempt to improve the system, the government recently started implementing Mais Médicos (“More Doctors”), a program that aims to reduce Brazil’s shortage of medical professionals by importing them. Argentinians are most concerned about the rate of crime in their communities and the cost of living. Inflation has been a longstanding issue, running at around 25 percent—more than double the official rate—according to many private accounts. Colombia, by contrast, is comparatively less anxious, though it over-indexes when it comes to anxiety surrounding the threat of terrorism.
To read more about the levels, intensity and drivers of anxiety in South America and beyond, browse the AnxietyIndex 2013 Global Report on SlideShare or download it here. Click here to check out Co.Exist’s coverage of our report this week.