September 13, 2013

Weekly Roundup: Micropopularity, biometrics and vaping

Posted by: in North America

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO

-The New York Times explores the emergence of “micropopularity” and what it means to achieve pop culture success in 2013.

-In the new advertising landscape, taglines are dying out, Adweek reports.

-Some employers are embracing parental involvement as a means of retaining Millennial talent, reports The Wall Street Journal.

-A new study examines Millennial managers, finding that they’re perceived as enthusiastic but also entitled, USA Today reports.

-A new report says “American families are becoming increasingly polarized along race, class and educational lines,” reports The Washington Post.

-The gap between America’s richest 1 percent and everyone else reached its widest level in history last year, per USA Today.

-With long hours and high stress the norm in China, The Wall Street Journal reports that some workers are rethinking their priorities.

-An FT special report examines Brazil’s infrastructure and the country’s drive to make improvements before hosting the World Cup and the Olympics.

-The Pew Research Center examines the rising role of location-based services.

-BBC looks at how modern maps are transforming the way we interact with the world.

-With a fingerprint scanner coming to the iPhone, The Wall Street Journal says the move could breathe new life into the concept of fingerprint security.

-And The New York Times takes a wider look at the advent of biometric authentication, one of our 100 Things to Watch in 2013.

-Gizmodo ponders “the weird laptop future,” given the predominance of mobile and the rise of wearable tech.

-As data-driven decision making comes to the fore, Co.Exist asks whether those who generate no data will comprise “a new underclass.”

-An Intel researcher says our love affair with gadgets is turning into a real relationship, per All Things D.

-The New Yorker explores why Facebook may be fostering unhappiness.

-The Atlantic reports that social media may be responsible for an uptick in mass hysteria.

-With smartphone sales slipping, Ad Age notes that big ad spenders from Nike to Sony are all jumping into wearable tech business.

-Digital Trends spotlights the #antiselfie movement.

-Intercom examines the rise of “cards” in Web design.

-USA Today reports that remarriage rates in the U.S. have dropped 40 percent over the last two decades, with cohabiting among divorced people on the rise.

-The FT’s pop critic takes a close look at sex, sexism and music’s current gender battles.

-The Los Angeles Times takes a look at grocery stores’ “long-overdue effort” to harness the latest technology to stay competitive.

-Millennials are multichannel consumers who still embrace the in-store experience, as The Baltimore Sun reports.

-The Marketer takes a look at business opportunities in the BRIC nations and some companies that are getting it right.

-Warc reports that young affluent Asian women are emerging as an important target for luxury brands and premium travel providers.

-The Atlantic features T. Rowe Price financial experts discussing how the luxury category is expanding in emerging markets.

-With cyber war on the rise—one of our 100 Things to Watch in 2013, Rolling Stone takes a look at “the geeks on the front lines.”

-As part of the “Urban Ingenuity” series, an FT columnist looks at how the cities of tomorrow will plan for the needs of residents.

-GfK takes a look at how the financial crisis has shaped Brits age 18-24.

-Japan is seeking to boost entrepreneurship with a program focused on women in the tech sector, as Fortune reports.

-The Wall Street Journal takes a look at the tech startups gaining traction in the Middle East.

-A The New York Times Opinionator spotlights “The Great Stagnation of American Education.”

-As London gears up for fashion week, The Guardian reports that quirky looks are in vogue as new ideas about beauty start popping up on runways.

-With New York’s Fashion Week under way, The Wall Street Journal examines how brands are courting influencers and trying to turn followers into shoppers.

-The Evening Standard reports that “it’s no longer just those in the front row who get the first look at the collections.”

-Mintel spotlights the burgeoning tween and teen beauty and personal care market.

-With foreign fast food outlets multiplying in Paris, The Wall Street Journal has a look at the city’s complex fast food culture.

-The Guardian takes a look at how chefs and artists are using food to tell stories.

-A Time columnist wonders whether grisly true-crime shows are “the new soap operas for women.”

-“’Smoking,’ at least in the form of vaping, is becoming cool again,” notes a New York Times blog post that spotlights how e-cigarette marketers are targeting teens.

-The Economist reports that paper money may be on the way out in the U.K.—to be replaced by plastic-based notes.

-The Wall Street Journal takes a look at “The New Era of Toy Robotics.”

-While LGBT acceptance is rising in China, workplace tolerance is relatively low, according to a study covered in The Atlantic.

-Wired covers the Internet phenomenon that is Lil Bub, “the Internet’s cutest cat,” and her growing media empire.

No Responses to "Weekly Roundup: Micropopularity, biometrics and vaping"

Comment Form

New: 2014 iPad App

The Brazil Opportunity

Updates

Sign up for Email Updates

JWT AnxietyIndex

Things to Watch

  • “Intuitive Eating”
    July 29, 2014 | 5:00 pm

    Veggies

    As spotlighted in our 10 trends for 2014 report, people are becoming more interested in Mindful Living, including the notion of eating more mindfully. And with consumers showing declining interest in dieting, the idea of “intuitive eating”—paying closer attention to the body’s hunger signals rather than following a strict regimen—has been steadily gaining traction. Recent media mentions include articles in Fitness and New Zealand’s Stuff, and a Refinery 29 writer is blogging about adopting the practice. With a recent analysis of studies finding that intuitive eating can be a successful strategy for people who are overweight or obese, watch for more consumers to embrace this anti-diet philosophy. —Allison Kruk

    Image credit: Theresa Kinsella

  • Chinese mega-cities
    July 24, 2014 | 1:15 pm

    Tianjin

    China, home to the world’s second largest rural population, is expected to add close to 300 million more urbanites by 2030, when Shanghai and Beijing will likely account for two of the world’s Top 5 mega-cities, according to new UN research. “We are observing one of the most significant economic transformations the world has seen: 21st-century China is urbanizing on a scale 100 times that seen in 19th-century Britain and at 10 times the speed,” notes a new McKinsey paper on cities and luxury markets. China’s wealth will be concentrated in these urban areas: Over the next decade, McKinsey expects Beijing, Tianjin, Guangzhou, Chongqing and Shenzhen, in addition to Hong Kong, to join the list of “top luxury cities.” —Marian Berelowitz

    Image credit: Jakob Montrasio

  • Brands + Google Glass
    July 15, 2014 | 6:09 pm

    SPG

    As Google Glass makes its way into the hands of more people (last month it became available in the U.K.), brands are experimenting with the new possibilities that the platform affords. In March, Kenneth Cole became the first to launch a marketing campaign—the “Man Up for Mankind Challenge”—through a Glass app. Users were challenged to perform and document good deeds for the chance to win a prize.

    Starwood’s new Glass app, billed as the first such app from the hospitality sector, lets people voice-search its properties, view photos and amenities, get directions and book rooms. An array of other marketers have turned out apps for early adopters, from Sherman Williams’ ColorSnap Glass (easily create a paint chip that mirrors anything in view) to Fidelity (delivers daily market quotes for Glass wearers). —Tony Oblen

    Image credit: SPG

  • Ugly produce
    July 10, 2014 | 2:45 pm

    Intermarche

    Ugly Produce, on our list of 100 Things to Watch in 2014, is proliferating in Europe, thanks in part to government efforts to reduce the 89 million tons of food wasted in Europe each year. In France, Intermarché has been getting buzz for creating a produce section dedicated to “Inglorious Fruits and Vegetables”; a whimsical ad campaign reportedly drove a 24 percent rise in store traffic.

    U.K. supermarket Waitrose recently began selling packs of tomatoes that are misshapen or have fallen off the vine naturally. And in Portugal, Fruta Feia (“Ugly Fruit”) is a cooperative launched in late 2013 that sells unsightly produce that would have gone to waste. Per The New York Times, the group already has a waiting list of 1,000 customers. In line with one of our 10 Trends for 2014, Proudly Imperfect, watch for ugly produce to catch on with both retailers and shoppers. —Jessica Vaughn

    Image credit: Intermarché

  • The $1.25 Cube
    July 3, 2014 | 12:30 pm

    As we outline in Immersive Experiences, one of our 10 Trends for 2014 and Beyond, entertainment and narratives are becoming more enveloping in a bid to capture consumers’ imagination and attention. An immersive project from JWT Israel, a winner of the Cannes Chimera challenge, aims to help people experience what it’s like to live in extreme poverty. Once it’s created, the cube will create a multisensory experience that uses tools like augmented reality to simulate sights, sounds and smells and elicit certain feelings. Participants can exit only when the person in line behind them inserts $1.25, a metaphor for the collaborative efforts needed to fight poverty. The aim is for the cube to travel to international events like the Davos conference in order to influence global leaders. —Hallie Steiner

    Image credit: JWT Israel

  • Google’s Android Auto
    June 26, 2014 | 3:00 pm

     

    Android

    The connected car is rapidly becoming a reality. Fast 4G LTE connections are turning vehicles into hot spots that come with a data plan, while Apple’s iOS and Google’s Android are making their way onto dashboards. This week Google introduced Android Auto, with the first compatible cars expected by year-end. Apple’s similar CarPlay, which turns the car into a platform for an iPhone’s content, was announced in March and is included in new Ferrari, Mercedes-Benz and Volvo models.

    Car-based app ecosystems will provide relevant info (traffic, maps, vehicle diagnostics, restaurant suggestions) and entertainment, combined with safety precautions like voice control. As we outline in our mobile trends report, connected cars—complete with Internet hot spots, a suite of apps and sensors that communicate—will eventually link up with drivers’ homes, mobile devices and other gadgets to form a seamless system. —Marian Berelowitz

    Image credit: Android

  • American Eagle Outfitters’ recycling boxes
    June 19, 2014 | 3:45 pm

    American Eagle

    In a bid to create a more closed-loop production cycle, retailers including Puma and H&M are partnering with I:CO, a Swiss reuse and recycling firm that sets up collection points in stores for used clothing and shoes. The latest retailer to link up with I:CO is American Eagle Outfitters, which has added collection boxes in all its North American stores. Customers who participate in the “Live Your Life. Save Your Planet” initiative get a $5 credit toward AEO jeans. Any proceeds gleaned from the program will be donated to the Student Conservation Association.

    “The vision is for all products to be designed with future uses in mind, so materials can be 100% reused in a truly endless cycle,” explains a post from I:CO on American Eagle’s blog. An array of brands are taking steps toward a similar vision, as detailed in our upcoming report on the circular economy. —Marian Berelowitz

    Image credit: American Eagle Outfitters

  • Marriott’s #LoveTravels
    June 11, 2014 | 1:45 pm

    Americans are now largely open to seeing LGBT characters or couples in ads, as recent JWT research confirmed, and thus “advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands,” writes GLAAD’s Rich Ferraro in Brandchannel. One of the more notable campaigns this Pride month is Marriott’s #LoveTravels, featuring portraits of people including gay NBA player Jason Collins, transgender model Geena Rocera and two dads with their kids. The campaign includes print and display ads and building wraps at five Washington, DC, hotels; a microsite details the individual stories.

    “This is one of the most diverse and inclusive campaigns to have ever run in mainstream advertising,” writes Ferraro. Meanwhile, rival Hilton has revamped its LGBT-focused site and is hosting a wedding reception at the Beverly Hilton for the co-plaintiffs in California’s Proposition 8 gay-marriage court case. —Marian Berelowitz

  • Vogue’s shoppable Instagram
    June 4, 2014 | 2:36 pm

    As we outline in Everything Is Retail, one of our 10 Trends for 2013 and Beyond, shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Instagram, a platform ripe with potential, is among those new ways. Vogue’s Instagram feed is now shoppable for consumers who have signed up with rewardStyle’s Like to Know service; liking certain images triggers an email with instructions on how to buy featured items.

    RewardStyle tells DigiDay that more magazines will be signing up shortly. Other firms helping brands monetize Instagram include Soldsie and Hashbag. —Marian Berelowitz

  • Ethically sourced electronics
    May 29, 2014 | 10:45 am

    Last year’s launch of Fairphone, an ethically sourced and produced mobile phone, put a spotlight on the raw materials in our digital devices. Currently taking orders for a second batch of 35,000 phones, the Dutch company ensures that minerals come from conflict-free areas so they’re not helping to fund armed groups. Now a two-minute spot from Intel showcases the company’s commitment to using conflict-free minerals in its microprocessors. Intel’s website delves into the issue, and CEO Brian Krzanich also spoke on the topic at this year’s CES.

    Alongside sourcing sits labor issues, another ethical consideration that Fairphone addresses. Expect more tech companies to start improving their track record when it comes to how their products are made. —Will Palley

  • RSSArchive for Things to Watch »