October 31, 2013

Growing up mobile

Posted by: in Europe|North America

Last year we published a study on the tech habits of Gen Z, the generation born after 1995, examining the notion that digital is in their DNA. A few new studies are shedding more light on these habits. Nearly 4 in 10 American kids under age 2 have played games, watched video or the like on a mobile device; by age 8, more than 7 in 10 have used a mobile device, according to a Common Sense Media study released this week. In the U.K., use of tablets at home has tripled, to 42 percent, among kids age 5 to 15 since 2012, and 28 percent of toddlers age 3 to 4 use a tablet at home, according to a new study from Ofcom.

“We’re seeing a fundamental change in the way kids consume media,” Common Sense founder Jim Steyer told Mashable. As a result, this week the American Academy of Pediatrics issued guidelines for a “family media use plan,” recommending that electronic devices be banned during meals and after bedtime and that parents institute rules covering Internet, social media and cellphone use, as The Wall Street Journal reported. Timed around this flurry of news and data, NPR focused on “digital childhood” this week, while The Guardian spent today live-blogging on the topic, spotlighting an array of data and both the upside and the downside of a tech-immersed childhood.

Brands are quickly shifting to appeal to mobile-enabled tots. This week Disney announced it would launch a new series for preschoolers, Sheriff Callie’s Wild West, via its Watch Disney Junior mobile app and a website; it will only come to TV next year. “We have been amazed at how quickly kids have embraced this new technology. We’re talking billions of minutes spent watching,” Nancy Kanter, general manager of Disney Junior Worldwide, told The New York Times. The company’s research found that more than half of households with kids own a tablet, a 40 percent jump from 2012.

Image credit: “PictureYouth”

No Responses to "Growing up mobile"

Comment Form

SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch

  • Hemp foods
    July 7, 2015 | 10:00 am

    Hemp-Milk-Small

    Long overshadowed by society’s love-hate relationship with marijuana, non-intoxicating hemp has often been judged “guilty by association.” But this is changing as consumers interested in health and sustainability become more aware of the plant’s benefits. Recent months have seen a surge in hemp-based food products, such as hemp seeds, hemp oil, and hemp powder.

    Continue reading “Hemp foods” »

  • Kenzo Totem
    July 6, 2015 | 11:51 am

    KenzoTotem

    This summer, Parisian fashion label Kenzo premieres its collection of unisex fragrances, Totem. Priced lower than the brand’s other fragrances, the new collection targets younger consumers who value diversity and eschew gender stereotypes, putting the brand in an ideal position to succeed with generation Z.

    Continue reading “Kenzo Totem” »

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • RSSArchive for Things to Watch »