October 4, 2013

Weekly Roundup: Twitter’s global impact, Paleo profits and the iPosture

Posted by: in North America

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj

-A McKinsey report on “the shifting global business landscape” examines changes in where and how the world does business as emerging markets expand.

-As Twitter files an IPO, an FT special report takes a look at how people around the globe are using the service and the cultural impact it’s having.

-Ad Age highlights a study that finds older Millennials, particularly those with kids, aren’t all that different from the generations before them.

-A new report from Georgetown University explores Millennials’ delayed transition to adulthood, as The Wall Street Journal reports.

-For many college students, email is just too slow, reports The New York Times.

-The New York Times examines the endurance of store brands in supermarkets well beyond the recession.

-A Gartner reports finds that the 3D printer market has reached an “inflection point,” via TechCrunch.

-Television is becoming increasingly significant to Facebook and Twitter as they vie to cash in on second-screening, reports The New York Times.

-And Salon observes that the Breaking Bad finale shows that even young cord-cutters are tuning in to big TV experiences in real time.

-A Cisco report on the Internet of Things forecasts a nearly nine-fold increase in connected devices by 2020, according to ReadWrite.

-The Business of Fashion reports that China’s ecommerce giants provide a platform for fashion entrepreneurs.

-NPR takes a look at how demographics and economics are affecting China’s elderly population.

-The Economist reports on the health of the Vietnamese economy.

-A new study reveals that more middle-class Americans are going outside mainstream banking, using fringe services like payday loans, reports Time.

-Though Americans have become more likely to buy brands linked to environmental or social causes, they’re skeptical such purchases make much impact, via WARC.

-The Economist checks in on London’s new startup cluster, Tech City.

-A Pew study on Jews in America finds that secularism is on the rise, in line with the wider population, via the Los Angeles Times.

-A new report investigates what Millennials are seeking most from religion, reports USA Today.

-Boomers taking their grandchildren on vacation represent a growth area for travel, reports The Wall Street Journal.

-The FT takes a look at the Paleo diet craze and some of the businesses profiting from it.

-Pumpkin-flavored food is proliferating in the U.S., reports Nielsen.

-More Americans are indulging in dessert, not only after meals, reports USA Today.

-Gluten-free is moving to the cosmetics category, reports the Daily Mail.

-The CEO of Auctionata writes in All Things D about the advent of “art tech,” or businesses that are leverage technology to enable art purchasing.

-The Business of Fashion takes a look at how European ecommerce players are trying to reduce returns with better sizing technology.

-Wearable tech will eventually move beyond accessories as tech gets woven into clothing, says Jawbone’s CEO, via Co.Design.

-Smartphones and tablets are becoming key aids for the blind or visually impaired, reports The New York Times.

-The “iPosture” employed by people immersed in mobile devices is causing an uptick in back pain, per the New York Daily News.

-With some couples putting off marriage indefinitely, Slate reports that “in many parts of America, fiancé has become a permanent relationship status.”

-Newsweek takes a look at what might be next for the gay-rights movement after marriage is legalized.

-The FT reports that employers like Deloitte, GE and even the U.S. Army are using psychology practices to help workers become more resilient.

-The Wall Street Journal reports that stamp collecting is seeing a revival, thanks to wealthy Chinese collectors who view stamps as a serious investment.

-As vinyl records continue to gain popularity, brands are taking note, reports Ad Age.

-USA Today spotlights a spate of new gross-out toys that fart, burp and the like.

-Ultimate, the professional sport of Frisbee, is becoming more established and more lucrative, reports The Economist.

-Private jets are getting a bit more affordable, reports USA Today.

-Aiming to combat the bad reputation of Chinese tourists, China’s tourist authority has issued guidelines for travelers, according to The Wall Street Journal. 

-A new spate of fitness programs and pet spas cater to overweight dogs, reports The New York Times.

-Vanity Fair spotlights “The New Establishment: 2013.”

No Responses to "Weekly Roundup: Twitter’s global impact, Paleo profits and the iPosture"

Comment Form

New: 2014 iPad App

The Brazil Opportunity

Updates

Sign up for Email Updates

JWT AnxietyIndex

Things to Watch

  • “Intuitive Eating”
    July 29, 2014 | 5:00 pm

    Veggies

    As spotlighted in our 10 trends for 2014 report, people are becoming more interested in Mindful Living, including the notion of eating more mindfully. And with consumers showing declining interest in dieting, the idea of “intuitive eating”—paying closer attention to the body’s hunger signals rather than following a strict regimen—has been steadily gaining traction. Recent media mentions include articles in Fitness and New Zealand’s Stuff, and a Refinery 29 writer is blogging about adopting the practice. With a recent analysis of studies finding that intuitive eating can be a successful strategy for people who are overweight or obese, watch for more consumers to embrace this anti-diet philosophy. —Allison Kruk

    Image credit: Theresa Kinsella

  • Chinese mega-cities
    July 24, 2014 | 1:15 pm

    Tianjin

    China, home to the world’s second largest rural population, is expected to add close to 300 million more urbanites by 2030, when Shanghai and Beijing will likely account for two of the world’s Top 5 mega-cities, according to new UN research. “We are observing one of the most significant economic transformations the world has seen: 21st-century China is urbanizing on a scale 100 times that seen in 19th-century Britain and at 10 times the speed,” notes a new McKinsey paper on cities and luxury markets. China’s wealth will be concentrated in these urban areas: Over the next decade, McKinsey expects Beijing, Tianjin, Guangzhou, Chongqing and Shenzhen, in addition to Hong Kong, to join the list of “top luxury cities.” —Marian Berelowitz

    Image credit: Jakob Montrasio

  • Brands + Google Glass
    July 15, 2014 | 6:09 pm

    SPG

    As Google Glass makes its way into the hands of more people (last month it became available in the U.K.), brands are experimenting with the new possibilities that the platform affords. In March, Kenneth Cole became the first to launch a marketing campaign—the “Man Up for Mankind Challenge”—through a Glass app. Users were challenged to perform and document good deeds for the chance to win a prize.

    Starwood’s new Glass app, billed as the first such app from the hospitality sector, lets people voice-search its properties, view photos and amenities, get directions and book rooms. An array of other marketers have turned out apps for early adopters, from Sherman Williams’ ColorSnap Glass (easily create a paint chip that mirrors anything in view) to Fidelity (delivers daily market quotes for Glass wearers). —Tony Oblen

    Image credit: SPG

  • Ugly produce
    July 10, 2014 | 2:45 pm

    Intermarche

    Ugly Produce, on our list of 100 Things to Watch in 2014, is proliferating in Europe, thanks in part to government efforts to reduce the 89 million tons of food wasted in Europe each year. In France, Intermarché has been getting buzz for creating a produce section dedicated to “Inglorious Fruits and Vegetables”; a whimsical ad campaign reportedly drove a 24 percent rise in store traffic.

    U.K. supermarket Waitrose recently began selling packs of tomatoes that are misshapen or have fallen off the vine naturally. And in Portugal, Fruta Feia (“Ugly Fruit”) is a cooperative launched in late 2013 that sells unsightly produce that would have gone to waste. Per The New York Times, the group already has a waiting list of 1,000 customers. In line with one of our 10 Trends for 2014, Proudly Imperfect, watch for ugly produce to catch on with both retailers and shoppers. —Jessica Vaughn

    Image credit: Intermarché

  • The $1.25 Cube
    July 3, 2014 | 12:30 pm

    As we outline in Immersive Experiences, one of our 10 Trends for 2014 and Beyond, entertainment and narratives are becoming more enveloping in a bid to capture consumers’ imagination and attention. An immersive project from JWT Israel, a winner of the Cannes Chimera challenge, aims to help people experience what it’s like to live in extreme poverty. Once it’s created, the cube will create a multisensory experience that uses tools like augmented reality to simulate sights, sounds and smells and elicit certain feelings. Participants can exit only when the person in line behind them inserts $1.25, a metaphor for the collaborative efforts needed to fight poverty. The aim is for the cube to travel to international events like the Davos conference in order to influence global leaders. —Hallie Steiner

    Image credit: JWT Israel

  • Google’s Android Auto
    June 26, 2014 | 3:00 pm

     

    Android

    The connected car is rapidly becoming a reality. Fast 4G LTE connections are turning vehicles into hot spots that come with a data plan, while Apple’s iOS and Google’s Android are making their way onto dashboards. This week Google introduced Android Auto, with the first compatible cars expected by year-end. Apple’s similar CarPlay, which turns the car into a platform for an iPhone’s content, was announced in March and is included in new Ferrari, Mercedes-Benz and Volvo models.

    Car-based app ecosystems will provide relevant info (traffic, maps, vehicle diagnostics, restaurant suggestions) and entertainment, combined with safety precautions like voice control. As we outline in our mobile trends report, connected cars—complete with Internet hot spots, a suite of apps and sensors that communicate—will eventually link up with drivers’ homes, mobile devices and other gadgets to form a seamless system. —Marian Berelowitz

    Image credit: Android

  • American Eagle Outfitters’ recycling boxes
    June 19, 2014 | 3:45 pm

    American Eagle

    In a bid to create a more closed-loop production cycle, retailers including Puma and H&M are partnering with I:CO, a Swiss reuse and recycling firm that sets up collection points in stores for used clothing and shoes. The latest retailer to link up with I:CO is American Eagle Outfitters, which has added collection boxes in all its North American stores. Customers who participate in the “Live Your Life. Save Your Planet” initiative get a $5 credit toward AEO jeans. Any proceeds gleaned from the program will be donated to the Student Conservation Association.

    “The vision is for all products to be designed with future uses in mind, so materials can be 100% reused in a truly endless cycle,” explains a post from I:CO on American Eagle’s blog. An array of brands are taking steps toward a similar vision, as detailed in our upcoming report on the circular economy. —Marian Berelowitz

    Image credit: American Eagle Outfitters

  • Marriott’s #LoveTravels
    June 11, 2014 | 1:45 pm

    Americans are now largely open to seeing LGBT characters or couples in ads, as recent JWT research confirmed, and thus “advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands,” writes GLAAD’s Rich Ferraro in Brandchannel. One of the more notable campaigns this Pride month is Marriott’s #LoveTravels, featuring portraits of people including gay NBA player Jason Collins, transgender model Geena Rocera and two dads with their kids. The campaign includes print and display ads and building wraps at five Washington, DC, hotels; a microsite details the individual stories.

    “This is one of the most diverse and inclusive campaigns to have ever run in mainstream advertising,” writes Ferraro. Meanwhile, rival Hilton has revamped its LGBT-focused site and is hosting a wedding reception at the Beverly Hilton for the co-plaintiffs in California’s Proposition 8 gay-marriage court case. —Marian Berelowitz

  • Vogue’s shoppable Instagram
    June 4, 2014 | 2:36 pm

    As we outline in Everything Is Retail, one of our 10 Trends for 2013 and Beyond, shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Instagram, a platform ripe with potential, is among those new ways. Vogue’s Instagram feed is now shoppable for consumers who have signed up with rewardStyle’s Like to Know service; liking certain images triggers an email with instructions on how to buy featured items.

    RewardStyle tells DigiDay that more magazines will be signing up shortly. Other firms helping brands monetize Instagram include Soldsie and Hashbag. —Marian Berelowitz

  • Ethically sourced electronics
    May 29, 2014 | 10:45 am

    Last year’s launch of Fairphone, an ethically sourced and produced mobile phone, put a spotlight on the raw materials in our digital devices. Currently taking orders for a second batch of 35,000 phones, the Dutch company ensures that minerals come from conflict-free areas so they’re not helping to fund armed groups. Now a two-minute spot from Intel showcases the company’s commitment to using conflict-free minerals in its microprocessors. Intel’s website delves into the issue, and CEO Brian Krzanich also spoke on the topic at this year’s CES.

    Alongside sourcing sits labor issues, another ethical consideration that Fairphone addresses. Expect more tech companies to start improving their track record when it comes to how their products are made. —Will Palley

  • RSSArchive for Things to Watch »