December 4, 2013

10 trends that will shape consumer mindset and behavior in 2014

Posted by: in North America

Today we released our ninth annual forecast of key trends that will drive or significantly impact consumer mindset and behavior in 2014 and beyond.

In this year’s report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.

Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.

The full report—in which we cover each trend in detail, highlighting what’s driving the shift, how it’s manifesting and what it means for brands—is available here.

2 Responses to "10 trends that will shape consumer mindset and behavior in 2014"

1 | David H. Deans

December 4th, 2013 at 6:20 pm

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I’d like to see more tools in 2014 that help those of us who want to embrace the “visual” creativity trend but are not graphic artists (myself included). Photo editing filters in software apps were a good start at delivering simple solutions for the mainstream user.

2 | VIJAY SEKAR

May 3rd, 2014 at 12:33 am

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great work. we also need a constant observation on the changing consumer at a ‘micro’ level. Their life style, preferences, aspirations, frustrations, entertainment choices etc. The sections of society also need to looked at with a different criteria.

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