December 19, 2013

Tablet shopping takes off

Posted by: in Things To Watch

In our 100 Things to Watch in 2013 list, we wrote that tablet commerce would take off as a wider array of consumers adopted tablets and more retailers embraced the platform’s opportunities. Recent research points to an additional driver, as noted by the Boston Globe: “Consumers feel a deeper affinity for products they touch on a screen than those selected using a laptop touchpad or a mouse.”

eMarketer expects tablet commerce in the U.K. to triple this year, while Business Insider reports that tablets will account for half the nearly $30 billion in U.S. retail sales made via mobile in 2013. With tablets looking to be a popular holiday gift—with 40 percent of tech shoppers polled by CNET planning to buy one—expect further rapid growth in 2014. Many brands have been slow to keep pace: The Internet Advertising Bureau UK reported in June that only 8 percent of the Top 50 British retailers had tablet-optimized sites.  —Marian Berelowitz

Image credit: Flipboard

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