In our 2013 report on “The Future of Correspondence,” we examine how brands are fusing digital elements with physical mail and vice versa. An innovative example comes from Australia Post, which recently started offering Video Stamps. Using Australia Post’s smartphone app, the sender scans a QR code on the postage stamp and then records a 15-second video. Recipients access the message by scanning the stamp or logging onto the Australia Post website and inputting a unique code. The video is accessible for 90 days and can be shared via social networks or email once opened.
Our lifestyles now span a digital-to-physical spectrum. As consumers shift from one realm to the next and back again, they expect a seamless experience and an array of options across the spectrum. —Will Palley