April 29, 2014
Wearable tech: The Guardian Angel
The enormous potential of wearable technology beyond the realm of fitness tracking is only beginning to be realized. One area to watch for is in personal safety. The Guardian Angel, created by JWT Singapore in support of the Association of Women for Action and Research (AWARE), is a chic accessory designed to help women and girls feel less vulnerable.
The $120 pendant can be worn as a necklace or bracelet and has two uses: Clicking a button on the device during an uncomfortable situation triggers a call to the wearer’s phone, and in more precarious situations, pressing the button for three seconds sends a designated contact an emergency text that includes details on the sender’s location. Ten percent of each sale goes to AWARE. —Will Palley
Image credit: Guardian Angel