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I’m extremely excited to announce the 2014 version of the JWTIntelligence iPad app. With the launch, our trends research and analysis comes to life in a rich and robust package for the iPad. Features include: Access to an interactive version of JWT’s “10 Trends for 2014 and Beyond” that includes proprietary data, expert commentary, key […]

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead. With the Winter Olympics in Sochi, FIFA World Cup in Brazil and first commercial space flight, 2014 promises a lot of things to watch. Our list spotlights developments around these major events […]

In the coming year, the economic pickup in the developed world will continue to build, a theme echoed by many of the experts at The Economist’s “The World in 2014 Summit” in New York last week. “Consumers will feel better; businesses should feel better,” said Leo Abruzzese of The Economist Intelligence Unit. 2014 will be […]

As a companion to our 211-page trends forecast for 2014 and beyond, we’ve created a 2-minute teaser video that provides a quick rundown of our 10 trends. Special thanks to those who made this video come to life. Credits: Illustrator: Josh Burggraf Animator: Joe Bennett Sound design: Alan Friedman Sound engineer: Pete Karam Post producer: […]

Today we released our ninth annual forecast of key trends that will drive or significantly impact consumer mindset and behavior in 2014 and beyond. In this year’s report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler […]

Today, I’m extremely excited to announce the launch of the JWTIntelligence iPad app, which brings our trends intelligence to life for the tablet. With the launch, we have now consolidated our trends research and analysis into a rich and robust package for the iPad—a first not only for us but for the ad industry as […]

“Good digital, these days, you can hear something two miles away. But it doesn’t do the analog thing, which is warm and beautiful,” observed Lou Reed at a Cannes Lions International Festival of Creativity session on Thursday. His wide-ranging conversation with Grey Group worldwide creative director Tim Mellors covered the icon’s music, photography, poetry and […]

“This will be the year the TV goes through a massive transformation,” Microsoft’s Yusuf Mehdi declared at a Wednesday seminar at the Cannes Lions International Festival of Creativity. “It will become integrated, personal and an easy way to access content.” To illustrate what the future of TV—and entertainment in general—might look like, he previewed the […]

“Is it really true to say that China is a rising empire?” asked Alexei Orlov, chief marketing officer for Volkswagen Group China, during the session “How to Reach a Billion Eyeballs” at the Cannes Lions International Festival of Creativity today. “I would say they’re a returning empire,” he said, reminding the audience that China is […]

This week Cannes is hosting its 60th annual advertising extravaganza, and we’ll be posting on some of the highlights. In a morning session today at the Cannes Lions International Festival of Creativity, Yahoo! VP Erin McPherson talked about the shift to video consumption online and on mobile. “Video is critical to Yahoo!’s vision,” said McPherson, […]


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