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Last week Facebook added the ability to tag photos with brand, product and people Pages (example photos show a woman holding a Coke and fans with Kanye West). This opens up a rich array of opportunities for brands to gain awareness outside their owned presence on Facebook—indeed, photo tags may be “the new Likes.” Meanwhile, […]

In February, Old Navy launched a music/mobile integrated TV campaign: During music video-like TV commercials (such as the one below), viewers are prompted to use the popular smartphone app Shazam—which identifies tracks and provides artist, release date and other information—to find out more about the featured song, all of which were produced for the ads. […]

Premium German dog food brand GranataPet recently launched a novel Foursquare campaign that seamlessly blends the digital and physical—a manifestation of Worlds Colliding, one of our 2011 trends—to introduce the product to dogs and their owners. A billboard in an area heavily trafficked by people taking their pets for a stroll asked passers-by to “check in” to […]

ShopAlerts is a new mobile service from AT&T and Placecast that notifies consumers about deals and specials when they’re near a participating retailer or brand. These text messages include weather conditions, traffic information and shopping area details to enhance the consumer experience. Rather than asking consumers to download a mobile app and hope they’ll utilize […]

After difficulties with attempting to teach a group of kids the fundamentals of baseball, FunGoPlay’s co-founders hit on a solution for encouraging children to be more active: a virtual sports-themed world that will incorporate physical play and recreation with online play and rewards. Using FunGoPlay equipment, kids will earn points in the virtual world when they […]

Harnessing Facebook, Twitter, Foursquare and YouTube, Mattel is running an integrated social media campaign to celebrate Ken’s 50th anniversary. The campaign culminates today, Valentine’s Day, with the reveal of new dolls. The effort focuses on the story of Ken’s efforts to win back Barbie after a six-year separation. Fans can follow both Barbie’s and Ken’s journeys and interact with the characters via […]

To demonstrate its Internet-connected ePrint printers, HP recently teamed up with well-known comedy group Upright Citizens Brigade to host a live-streamed two-hour YouTube show. Sketches were based on user-generated ideas (those who used HP ePrint to submit ideas got access to a special Best Buy promotion). The live show coincided with a branded site takeover […]

Utilizing Twitter and Facebook Places, Red Bull teamed up with San Francisco Giants player Tim Lincecum to give away 11 autographed baseballs last week (Lincecum pitched 11 strikeouts this past season). To participate in the scavenger hunt, players followed Lincecum on Twitter (@StrikeIn) to get clues and checked in on Facebook Places once they found […]

Hasbro is partnering with YouTube in a promotion for Trivial Pursuit: Bet You Know It Edition that stars viral-video celebrities. An interactive version of the new game at youtube.com/trivialpursuit lets visitors play with more than a dozen YouTube stars (people who’ve achieved Internet fame for their viral videos). Players answer three questions to earn poker […]

Game mechanics are fast becoming a method to create loyalty and time spent with brands. “Gamification is a hot buzz word these days,” notes VentureBeat. They use DevHub, a platform for creating websites and blogs, as an example of the potential here. By relaunching with an expansive gaming component—users win rewards for adding features—DevHub has […]


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