author archive

Last week Facebook added the ability to tag photos with brand, product and people Pages (example photos show a woman holding a Coke and fans with Kanye West). This opens up a rich array of opportunities for brands to gain awareness outside their owned presence on Facebook—indeed, photo tags may be “the new Likes.” Meanwhile, […]

In February, Old Navy launched a music/mobile integrated TV campaign: During music video-like TV commercials (such as the one below), viewers are prompted to use the popular smartphone app Shazam—which identifies tracks and provides artist, release date and other information—to find out more about the featured song, all of which were produced for the ads. […]

Premium German dog food brand GranataPet recently launched a novel Foursquare campaign that seamlessly blends the digital and physical—a manifestation of Worlds Colliding, one of our 2011 trends—to introduce the product to dogs and their owners. A billboard in an area heavily trafficked by people taking their pets for a stroll asked passers-by to “check in” to […]

ShopAlerts is a new mobile service from AT&T and Placecast that notifies consumers about deals and specials when they’re near a participating retailer or brand. These text messages include weather conditions, traffic information and shopping area details to enhance the consumer experience. Rather than asking consumers to download a mobile app and hope they’ll utilize […]

After difficulties with attempting to teach a group of kids the fundamentals of baseball, FunGoPlay’s co-founders hit on a solution for encouraging children to be more active: a virtual sports-themed world that will incorporate physical play and recreation with online play and rewards. Using FunGoPlay equipment, kids will earn points in the virtual world when they […]

Harnessing Facebook, Twitter, Foursquare and YouTube, Mattel is running an integrated social media campaign to celebrate Ken’s 50th anniversary. The campaign culminates today, Valentine’s Day, with the reveal of new dolls. The effort focuses on the story of Ken’s efforts to win back Barbie after a six-year separation. Fans can follow both Barbie’s and Ken’s journeys and interact with the characters via […]

To demonstrate its Internet-connected ePrint printers, HP recently teamed up with well-known comedy group Upright Citizens Brigade to host a live-streamed two-hour YouTube show. Sketches were based on user-generated ideas (those who used HP ePrint to submit ideas got access to a special Best Buy promotion). The live show coincided with a branded site takeover […]

Utilizing Twitter and Facebook Places, Red Bull teamed up with San Francisco Giants player Tim Lincecum to give away 11 autographed baseballs last week (Lincecum pitched 11 strikeouts this past season). To participate in the scavenger hunt, players followed Lincecum on Twitter (@StrikeIn) to get clues and checked in on Facebook Places once they found […]

Hasbro is partnering with YouTube in a promotion for Trivial Pursuit: Bet You Know It Edition that stars viral-video celebrities. An interactive version of the new game at youtube.com/trivialpursuit lets visitors play with more than a dozen YouTube stars (people who’ve achieved Internet fame for their viral videos). Players answer three questions to earn poker […]

Game mechanics are fast becoming a method to create loyalty and time spent with brands. “Gamification is a hot buzz word these days,” notes VentureBeat. They use DevHub, a platform for creating websites and blogs, as an example of the potential here. By relaunching with an expansive gaming component—users win rewards for adding features—DevHub has […]


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Things to Watch

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

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