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Last week Facebook added the ability to tag photos with brand, product and people Pages (example photos show a woman holding a Coke and fans with Kanye West). This opens up a rich array of opportunities for brands to gain awareness outside their owned presence on Facebook—indeed, photo tags may be “the new Likes.” Meanwhile, […]

In February, Old Navy launched a music/mobile integrated TV campaign: During music video-like TV commercials (such as the one below), viewers are prompted to use the popular smartphone app Shazam—which identifies tracks and provides artist, release date and other information—to find out more about the featured song, all of which were produced for the ads. […]

Premium German dog food brand GranataPet recently launched a novel Foursquare campaign that seamlessly blends the digital and physical—a manifestation of Worlds Colliding, one of our 2011 trends—to introduce the product to dogs and their owners. A billboard in an area heavily trafficked by people taking their pets for a stroll asked passers-by to “check in” to […]

ShopAlerts is a new mobile service from AT&T and Placecast that notifies consumers about deals and specials when they’re near a participating retailer or brand. These text messages include weather conditions, traffic information and shopping area details to enhance the consumer experience. Rather than asking consumers to download a mobile app and hope they’ll utilize […]

After difficulties with attempting to teach a group of kids the fundamentals of baseball, FunGoPlay’s co-founders hit on a solution for encouraging children to be more active: a virtual sports-themed world that will incorporate physical play and recreation with online play and rewards. Using FunGoPlay equipment, kids will earn points in the virtual world when they […]

Harnessing Facebook, Twitter, Foursquare and YouTube, Mattel is running an integrated social media campaign to celebrate Ken’s 50th anniversary. The campaign culminates today, Valentine’s Day, with the reveal of new dolls. The effort focuses on the story of Ken’s efforts to win back Barbie after a six-year separation. Fans can follow both Barbie’s and Ken’s journeys and interact with the characters via […]

To demonstrate its Internet-connected ePrint printers, HP recently teamed up with well-known comedy group Upright Citizens Brigade to host a live-streamed two-hour YouTube show. Sketches were based on user-generated ideas (those who used HP ePrint to submit ideas got access to a special Best Buy promotion). The live show coincided with a branded site takeover […]

Utilizing Twitter and Facebook Places, Red Bull teamed up with San Francisco Giants player Tim Lincecum to give away 11 autographed baseballs last week (Lincecum pitched 11 strikeouts this past season). To participate in the scavenger hunt, players followed Lincecum on Twitter (@StrikeIn) to get clues and checked in on Facebook Places once they found […]

Hasbro is partnering with YouTube in a promotion for Trivial Pursuit: Bet You Know It Edition that stars viral-video celebrities. An interactive version of the new game at youtube.com/trivialpursuit lets visitors play with more than a dozen YouTube stars (people who’ve achieved Internet fame for their viral videos). Players answer three questions to earn poker […]

Game mechanics are fast becoming a method to create loyalty and time spent with brands. “Gamification is a hot buzz word these days,” notes VentureBeat. They use DevHub, a platform for creating websites and blogs, as an example of the potential here. By relaunching with an expansive gaming component—users win rewards for adding features—DevHub has […]


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Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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