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Fellow WPP companies Cohn & Wolfe, Landor Associates and Penn Schoen Berland recently released their “Green Brands, Global Insights 2011” report, a collaboration with the corporate environmental strategy consultancy Esty Environmental Partners. They surveyed more than 9,000 people in eight countries, including Brazil, China and the U.S., to get a comprehensive understanding of consumer attitudes […]

Software company Opera set about determining where exactly worldwide users of its Opera Mini mobile browser check out social sites the most. They calculated the percentage of users accessing the top social networking site in each of 20 countries and the percentage of each nation’s monthly page views being directed to the most popular page […]

Lately we’ve been spotlighting findings from the survey we conducted for our May trendletter, Fear Of Missing Out (FOMO). One factor driving FOMO today is the fact that our lives are in overdrive, with simply too much to do, see, read, buy, watch, etc. People want to be in the know (86 percent of our […]

Our May trendletter on the Fear Of Missing Out (FOMO) explores the phenomenon and its manifestations, and also delves into what’s driving heightened sensitivity around FOMO. Among other reasons, this ageless concept is reaching a tipping point due to today’s social one-upmanship—in broadcasting their behaviors online, people consciously or unconsciously engage in one-upmanship (“I’m more […]

While researching our May report on FOMO, we interviewed sociologist Marc A. Smith, who specializes in the social organization of online communities and computer-mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research and led the development of social media reporting and analysis tools for Telligent Systems. Now Smith leads the Connected […]

This week we released our May trend report, a look at the rising Fear Of Missing Out. This state of mind, widely referred to as FOMO, spans generations and cultures (and means something a little different to everyone), but the Millennial generation is the most acutely afflicted. We confirmed this in a survey of 1,000-plus […]

Our May trend report takes a close look at FOMO, a four-letter acronym that has come to so fittingly characterize our radically transparent, real-time, one-upping, hashtag-ridden and, let’s face it, generally overwhelming world. For those unfamiliar with the expression, that’s Fear Of Missing Out, the uneasy and sometimes all-consuming feeling you’re missing out—that your peers […]

According to a survey of 300 Britons conducted earlier this month by JWT London, it seems that today’s wedding of Prince William and Kate Middleton could “launch a glorious new era of popularity” for the monarchy. As many as 80% of respondents said they believe the wedding will have a positive impact on how they view […]

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eBay has been celebrating Earth Month with its Instant Sale program: People get PayPal credit in exchange for their old iPhones, iPads and iPods, helping to reduce e-waste and making recycled gadgets available to others. This excerpt from an infographic eBay recently released shows the initiative’s environmental impact. The company estimates that 1,040 tons of […]

This excerpt from a larger infographic on “the current state of social networks,” from social media strategy firm Ignite Social Media, examines which sites attract which demographics. As seen here, the youngest users are drawn most to Habbo.com (“the world’s largest virtual hotel”), “3D chat and dress-up community” imvu.com, Bebo.com and even Friendster—who knew? The […]


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  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

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    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

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    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

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  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

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    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

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    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

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    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

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    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

  • Virgin Hotels
    January 21, 2015 | 1:42 pm

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    Taking a cue from private clubs like Soho House—which now has outposts from Berlin to Chicago and Toronto—and cool hotel hangouts like the Ace, the first hotel under Virgin’s affordable-meets-aspirational banner houses a Commons Club. Offering “exclusivity for all,” the Commons hosts a “roundtable of ideas and indulgence” at a nightly social hour and includes a restaurant, bar and study area. Virgin marketing also taps into easyHotel lingo with the promise of no surprise fees and free wi-fi.

    Continue reading “Virgin Hotels” »

  • Google’s Ara phone
    January 16, 2015 | 11:51 am


    A new video from Google shows the latest prototype of its modular phone, which will launch this year in Puerto Rico. Project Ara emphasizes personalization—“What if you could make thoughtful choices about exactly what your phone does, and use it as a creative canvas to tell your own story?”—but the sustainability implications are also important.

    Continue reading “Google’s Ara phone” »

  • Nike taps into urban exploring
    January 5, 2015 | 1:13 pm

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    The city is the new terrain for Nike’s rebranded all-conditions gear, now named NikeLab ACG. Taking a cue from the urban exploration trend (“urbex”)—which involves venturing into unseen and generally off-limits structures and documenting the adventure—Nike says that “For today’s athletes, the city is the ultimate landscape,” complete with “modern obstacles” and many microclimates. Images show an intrepid explorer on a rooftop amid skyscrapers. The urban environment is now as challenging, intriguing and adventurous as the natural landscape.

  • Tears become… streams become…
    December 17, 2014 | 1:50 pm

    Artists and performers are increasingly creating multisensory pieces that immerse and envelope audiences, who in turn are embracing these one-of-a-kind experiences. In New York, the latest example is the performance and installation tears become… streams become…, a “field of water that harnesses light, reflection, music and sound” by Scottish artist Douglas Gordon and French pianist Hélène Grimaud.

    Continue reading “Tears become… streams become…” »

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