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Fellow WPP companies Cohn & Wolfe, Landor Associates and Penn Schoen Berland recently released their “Green Brands, Global Insights 2011” report, a collaboration with the corporate environmental strategy consultancy Esty Environmental Partners. They surveyed more than 9,000 people in eight countries, including Brazil, China and the U.S., to get a comprehensive understanding of consumer attitudes […]

Software company Opera set about determining where exactly worldwide users of its Opera Mini mobile browser check out social sites the most. They calculated the percentage of users accessing the top social networking site in each of 20 countries and the percentage of each nation’s monthly page views being directed to the most popular page […]

Lately we’ve been spotlighting findings from the survey we conducted for our May trendletter, Fear Of Missing Out (FOMO). One factor driving FOMO today is the fact that our lives are in overdrive, with simply too much to do, see, read, buy, watch, etc. People want to be in the know (86 percent of our […]

Our May trendletter on the Fear Of Missing Out (FOMO) explores the phenomenon and its manifestations, and also delves into what’s driving heightened sensitivity around FOMO. Among other reasons, this ageless concept is reaching a tipping point due to today’s social one-upmanship—in broadcasting their behaviors online, people consciously or unconsciously engage in one-upmanship (“I’m more […]

While researching our May report on FOMO, we interviewed sociologist Marc A. Smith, who specializes in the social organization of online communities and computer-mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research and led the development of social media reporting and analysis tools for Telligent Systems. Now Smith leads the Connected […]

This week we released our May trend report, a look at the rising Fear Of Missing Out. This state of mind, widely referred to as FOMO, spans generations and cultures (and means something a little different to everyone), but the Millennial generation is the most acutely afflicted. We confirmed this in a survey of 1,000-plus […]

Our May trend report takes a close look at FOMO, a four-letter acronym that has come to so fittingly characterize our radically transparent, real-time, one-upping, hashtag-ridden and, let’s face it, generally overwhelming world. For those unfamiliar with the expression, that’s Fear Of Missing Out, the uneasy and sometimes all-consuming feeling you’re missing out—that your peers […]

According to a survey of 300 Britons conducted earlier this month by JWT London, it seems that today’s wedding of Prince William and Kate Middleton could “launch a glorious new era of popularity” for the monarchy. As many as 80% of respondents said they believe the wedding will have a positive impact on how they view […]

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eBay has been celebrating Earth Month with its Instant Sale program: People get PayPal credit in exchange for their old iPhones, iPads and iPods, helping to reduce e-waste and making recycled gadgets available to others. This excerpt from an infographic eBay recently released shows the initiative’s environmental impact. The company estimates that 1,040 tons of […]

This excerpt from a larger infographic on “the current state of social networks,” from social media strategy firm Ignite Social Media, examines which sites attract which demographics. As seen here, the youngest users are drawn most to Habbo.com (“the world’s largest virtual hotel”), “3D chat and dress-up community” imvu.com, Bebo.com and even Friendster—who knew? The […]


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  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

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