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The latest buzz in the check-in service space is around Shopkick, a mobile app that is partnering with Best Buy and Macy’s to launch its own version of the check-in. Rather than rely on consumers to check in to a retailer using GPS (and risk the possibility of fake check-ins), Shopkick has installed custom “Signal” […]

Wildfire Apps, a branded application developer and interactive marketing platform, has officially launched Group Deals, an application that allows brands to feature Groupon-like discount offers on their Facebook pages. The look and feel of the application is customizable, and brands can designate the discount value, minimum number of participants and required user actions to unlock the […]

MyTown is running a limited promotion to reward users with Facebook’s virtual currency, known as Facebook Credits. The location-based mobile game is one of the first third-party apps to integrate Facebook Credits off-site from, according to the All Facebook blog. Facebook Credits can also be purchased (in the form of physical cards) at half a million […]

Old Spice’s recent social media stunt was a novel way to leverage Life in Real Time, one of our 10 Trends for 2010, and a great social media case study. Extending the popularity of the brand’s “The Man Your Man Could Smell Like” commercials, the now iconic Old Spice Guy starred in about 200 personalized […]

Hot Potato is a location-based social event service that allows users to socialize in real time around live events, upload photos/videos, organize upcoming events and seamlessly integrate these activities with Twitter, Facebook and Foursquare. Hot Potato 2.0 now lets users “check in” to any activity, unrelated to a physical location (e.g., “I’m thinking about …”, […]

StickyBits (described here) recently released its brand toolkit, which allows brands to attach official content to their products, monitor product scans and connect directly with consumers who “check in” to their product. Pepsi is the first brand to sign up. Whereas StickyBits originally enabled consumers to scan the barcode on a real-world product to view […]

On Memorial Day weekend, Travelocity’s notorious traveling gnome was making his rounds on Foursquare, as Mashable reported. The gnome, who also utilized his robust presence on Facebook and Twitter, traveled to London, where he posted photos of first-class travel on Virgin, “checked in” to hot tourist spots, offered Facebook users and Twitter followers a $150 Travelocity discount to […]

In March, Facebook announced it would soon be launching location-based functionality, and it’s now preparing to roll out these features—which will allow users to attach their location to status updates—within the month. As Facebook continues its campaign to become “the fabric of the Web,” these geo-location features may make location-based sharing more prevalent and mainstream. […]

In the wake of Facebook’s new Open Graph, various privacy flubs and buzz about its making more user information public by default, there’s been much debate about online privacy and some backlash against the site (Quit Facebook Day, for example, has 14,000-plus members, who have pledged to deactivate their accounts on May 31). In response, […]


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Things to Watch

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm


    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm


    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm


    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm


    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm


    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm


    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm


    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

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