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The latest buzz in the check-in service space is around Shopkick, a mobile app that is partnering with Best Buy and Macy’s to launch its own version of the check-in. Rather than rely on consumers to check in to a retailer using GPS (and risk the possibility of fake check-ins), Shopkick has installed custom “Signal” […]

Wildfire Apps, a branded application developer and interactive marketing platform, has officially launched Group Deals, an application that allows brands to feature Groupon-like discount offers on their Facebook pages. The look and feel of the application is customizable, and brands can designate the discount value, minimum number of participants and required user actions to unlock the […]

MyTown is running a limited promotion to reward users with Facebook’s virtual currency, known as Facebook Credits. The location-based mobile game is one of the first third-party apps to integrate Facebook Credits off-site from, according to the All Facebook blog. Facebook Credits can also be purchased (in the form of physical cards) at half a million […]

Old Spice’s recent social media stunt was a novel way to leverage Life in Real Time, one of our 10 Trends for 2010, and a great social media case study. Extending the popularity of the brand’s “The Man Your Man Could Smell Like” commercials, the now iconic Old Spice Guy starred in about 200 personalized […]

Hot Potato is a location-based social event service that allows users to socialize in real time around live events, upload photos/videos, organize upcoming events and seamlessly integrate these activities with Twitter, Facebook and Foursquare. Hot Potato 2.0 now lets users “check in” to any activity, unrelated to a physical location (e.g., “I’m thinking about …”, […]

StickyBits (described here) recently released its brand toolkit, which allows brands to attach official content to their products, monitor product scans and connect directly with consumers who “check in” to their product. Pepsi is the first brand to sign up. Whereas StickyBits originally enabled consumers to scan the barcode on a real-world product to view […]

On Memorial Day weekend, Travelocity’s notorious traveling gnome was making his rounds on Foursquare, as Mashable reported. The gnome, who also utilized his robust presence on Facebook and Twitter, traveled to London, where he posted photos of first-class travel on Virgin, “checked in” to hot tourist spots, offered Facebook users and Twitter followers a $150 Travelocity discount to […]

In March, Facebook announced it would soon be launching location-based functionality, and it’s now preparing to roll out these features—which will allow users to attach their location to status updates—within the month. As Facebook continues its campaign to become “the fabric of the Web,” these geo-location features may make location-based sharing more prevalent and mainstream. […]

In the wake of Facebook’s new Open Graph, various privacy flubs and buzz about its making more user information public by default, there’s been much debate about online privacy and some backlash against the site (Quit Facebook Day, for example, has 14,000-plus members, who have pledged to deactivate their accounts on May 31). In response, […]


10 Years of 10 Trends

The Future 100

Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am


    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm


    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm


    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm


    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm


    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm


    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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