author archive

One of the initial barriers to online shopping was consumers’ reluctance to buy something without seeing it. Shoppers tended to research products online, then go to a physical store to examine them and make purchases. But as people have become more comfortable with e-commerce, and with smartphones enabling research and shopping on the go, a […]

As ad pages continue to decline, magazine publishers are looking for ways to keep their brands going in an industry adjusting to disruptions in how content is delivered and consumed. The latest idea involves forging into broadcasting. While some TV personalities may have gotten their own magazines (Oprah Winfrey, Rachael Ray), TV and print have […]

As brands get more savvy about social commerce (see our recent “Social Commerce” report), we’re seeing more innovation not only in how they engage consumers but in how they learn from their loyal customers. At the recent Social Retail Summit in New York, for example, Dotbox CEO Ashley John Heather outlined how Wet Seal’s Chic Boutique […]

Our new report on social commerce examines how retailers are overlaying the social graph on e-commerce: showing shoppers who sign in using their Facebook accounts what friends have bought or recommended and serving up more tailored experiences. One challenge here for brands will be to tread the fine line between refining the experience for consumers […]

Whether Janice Diner is speaking to a client or a crowd about social commerce, she is passionate about the possibilities for retailers and their constituents. As the founding partner at Horizon Studios, a social business design consultancy, the Toronto-based Diner works to develop social commerce strategies and brand communities for clients such as Hertz, TD […]

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to […]

Getting people into brick-and-mortar stores is getting more difficult as shoppers gravitate toward the Internet, as well as apps and iPad catalogs that make it easy to find what they need at the lowest price. Geo-location apps that alert smartphone users to deals when they are near a store may help drive foot traffic. Shopkick, which […]

Former sociology professor Ray Oldenburg is the author of two books about the “third place,” The Great Good Place (Marlowe & Company, 1989) and Celebrating the Third Place (2001). He defines the third place as a public place where people can gather to put aside the concerns of home (the first place) and work (the […]

We’ve been taking a look at how some of our trends from last year have manifested so far. One of those was Retooling for an Aging World: “As the world’s population grows older than it’s ever been, watch for a proliferation of products and services that cater to this demographic as they strive to live […]

Could the same digital screens that have distracted kids away from the gentle pastime of reading be what leads kids to a love of literature? Research has found that e-readers lead to an increase in reading, and as they proliferate along with tablets and become more accessible to kids, a cohort of new readers will […]


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