author archive

James Wallman’s influential new book Stuffocation charts how as a society we’re increasingly moving away from “stuff” to experience as a priority. The book details how we can lead happier, more sustainable lives by ending our love affair with possessions, and contextualizes our changing relationship with commodities across the century. A British author and futurist […]

One of the macro trends in our 10 Years of 10 Trends report is Food as the New Eco Issue—the idea that consumers are coming to better understand how their food choices affect the environment. We talked to Mark Driscoll, head of food at Forum for the Future, about what’s driving this change, which companies […]

We included Insects as Protein as a trend to watch in our 2012 food trends report, and today crickets and other bugs are starting to pop up on ingredient listings in the packaged food aisle. While it may seem unlikely that mainstream shoppers will be open to such snacks—at least in Western regions—these insects are […]

Launched out of Wiens’ college dorm room in 2003, iFixit is akin to a Wikipedia for information on repairing electronics, appliances, vehicles and more. Wiens also launched Dozuki, in 2012, which focuses on documentation software. We talked to him while researching our trend report on the circular economy, an alternative, more sustainable economic model whose […]

Jamie Butterworth has worked with the Ellen MacArthur Foundation since the initial launch of the 5-year-old nonprofit, which aims to accelerate a transition toward the circular economy. In November, he plans to leave the foundation to set up a complementary venture tied to the circular economy. We spoke with Butterworth while researching our new trend […]

Our latest trend report takes a deep dive into the myriad ways businesses are transitioning to a circular economy, an alternative model that seeks to create a system that’s regenerative by intention. In the food industry, reducing waste is one of the key ways to create a more circular system. Currently an estimated 1.3 billion […]

Our latest trend report explores the circular economy, an alternative to the current “take, make and dispose” linear economy. It’s an old concept that’s steadily gaining ground as brands such as Puma start to rethink elements of the status quo. As part of our research, we interviewed Puma’s Stefan Seidel via email. Based in the […]

JWT: The Circular Economy (June 2014) from JWTIntelligence Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. Our latest trend report outlines the alternative model that’s taking shape and how brands across categories […]

Our 2012 report “Remaking ‘Made in China’” examines how Chinese companies are putting a new focus on developing strong brands that can hold their own both at home and on the world stage. As we noted recently, a number of Chinese tech brands have been making headway in international markets. While these companies are focusing on innovation, a […]

One of our 10 Trends for 2014 and Beyond is the idea that imperfection is taking on new appeal, providing a more unfiltered, human version of reality. While researching Proudly Imperfect, we talked with Jill Savage, whose book No More Perfect Moms urges mothers to “shelve their desires for perfection along with their insecurities of […]


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