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We talked to Evan Shapiro while researching our May trend report, “10 Ways Marketers Are Using the Second Screen.” At the time, Shapiro headed up the IFC and Sundance television channels, where he steered both networks to new business and programming models and executive-produced films and series including the hit show Portlandia and the documentary […]

It’s not your mother’s home shopping experience. As the world of television changes, so-called TV commerce might be the next gold rush, and a slew of new platforms are vying for dominance. One of them is Delivery Agent’s TV Wallet, a platform built on the relationship between a couch potato and his remote control. In […]

The words “As seen on TV” are getting a second life thanks to the second screen. eBay, for one, is looking to forge deeper relationships with television networks in a bid to make the most of the fact that 86% of tablet and mobile phone owners use their gadgets while watching the tube. Currently, users […]

Live events company Future Cinema has been staging lavishly produced Secret Cinema screenings—complete with bands, DJs, food stalls, impressive set design and hundreds of actors—in and around London since 2007. Moviegoers pay up to £35 per ticket but don’t know where they’re headed or what they’re seeing until shortly before the event. Then they’re invited […]

For Bella DePaulo, Marriage Optional isn’t just one of our Top 10 Trends for 2012, it’s a way of life. The visiting professor of psychology at the University of California, Santa Barbara, calls herself, and millions of other men and women, “single at heart.” A prolific commentator and writer, DePaulo has authored three books on […]

The fall television season is upon us here in the U.S., with not only dozens of new shows and returning favorites but so many ways to watch. The very old-school brand TV Guide—known for its once ubiquitous magazine, the one where the newsprint ran onto your thumbs and the corners curled up at the eges—is […]

When Apple debuted the iPad more than a year ago, consumers and critics were simultaneously dazzled and puzzled: Tablets offered incredible features and portability, but would they catch on in a world saturated by smartphones, laptops and netbooks? Indeed they have. IDC forecasts that 53.5 million units from a variety of makers will ship this […]

Bing has been promoting its recent social search function, encouraging users to “make better decisions with the help of your friends.” The idea is to see, alongside regular results, what Facebook friends like as far as travel, shopping and music. But does social search help users make better decisions or just more parochial ones? Hyper-Personalization […]

Apple’s newest, shiniest gizmo is already available at Target, Best Buy and Walmart, but with Toys R Us now selling the iPad 2, we’re seeing the brand recruiting retailers in its effort to drill down to a new consumer base. “But is [the iPad] really a kids’ toy? And will parents buy Apple’s delicate and […]

A few tech brands have been deftly playing the De-Teching trend to sell more gadgets, as we wrote about earlier this year. Now, Asus is zeroing in on parental ambivalence toward immersive technology with ads that acknowledge the perils of plugging in while touting the company’s Eee Slate tablet as a handy digital babysitter. In […]


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Things to Watch

  • Monogamish millennials
    May 29, 2015 | 4:45 pm

    Monogamish

    As gender and relational boundaries become more fluid, millennials (and their more adventurous elders) are crafting their own approaches to coupling. A far cry from the “free love” proponents of the ‘60s, today’s “monogamish” couples tend to be young professionals in committed relationships seeking occasional outside companionship.

    There’s even an emerging niche in the post-Tinder world of dating apps designed to accommodate these behaviors. Continue reading “Monogamish millennials” »

  • Food literacy
    May 28, 2015 | 1:07 pm

    Food Education

    Childhood obesity and poor nutrition are endemic in low-income communities throughout the developed world. Solutions based on healthier school lunches and better access to grocery stores have helped, but progress has been slow. Now, nutrition advocates are turning to a new tool: education.

    Outreach tools in this new movement go beyond the classroom, from celebrity chef campaigns to non-profit restaurants. Continue reading “Food literacy” »

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

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