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We talked to Evan Shapiro while researching our May trend report, “10 Ways Marketers Are Using the Second Screen.” At the time, Shapiro headed up the IFC and Sundance television channels, where he steered both networks to new business and programming models and executive-produced films and series including the hit show Portlandia and the documentary […]

It’s not your mother’s home shopping experience. As the world of television changes, so-called TV commerce might be the next gold rush, and a slew of new platforms are vying for dominance. One of them is Delivery Agent’s TV Wallet, a platform built on the relationship between a couch potato and his remote control. In […]

The words “As seen on TV” are getting a second life thanks to the second screen. eBay, for one, is looking to forge deeper relationships with television networks in a bid to make the most of the fact that 86% of tablet and mobile phone owners use their gadgets while watching the tube. Currently, users […]

Live events company Future Cinema has been staging lavishly produced Secret Cinema screenings—complete with bands, DJs, food stalls, impressive set design and hundreds of actors—in and around London since 2007. Moviegoers pay up to £35 per ticket but don’t know where they’re headed or what they’re seeing until shortly before the event. Then they’re invited […]

For Bella DePaulo, Marriage Optional isn’t just one of our Top 10 Trends for 2012, it’s a way of life. The visiting professor of psychology at the University of California, Santa Barbara, calls herself, and millions of other men and women, “single at heart.” A prolific commentator and writer, DePaulo has authored three books on […]

The fall television season is upon us here in the U.S., with not only dozens of new shows and returning favorites but so many ways to watch. The very old-school brand TV Guide—known for its once ubiquitous magazine, the one where the newsprint ran onto your thumbs and the corners curled up at the eges—is […]

When Apple debuted the iPad more than a year ago, consumers and critics were simultaneously dazzled and puzzled: Tablets offered incredible features and portability, but would they catch on in a world saturated by smartphones, laptops and netbooks? Indeed they have. IDC forecasts that 53.5 million units from a variety of makers will ship this […]

Bing has been promoting its recent social search function, encouraging users to “make better decisions with the help of your friends.” The idea is to see, alongside regular results, what Facebook friends like as far as travel, shopping and music. But does social search help users make better decisions or just more parochial ones? Hyper-Personalization […]

Apple’s newest, shiniest gizmo is already available at Target, Best Buy and Walmart, but with Toys R Us now selling the iPad 2, we’re seeing the brand recruiting retailers in its effort to drill down to a new consumer base. “But is [the iPad] really a kids’ toy? And will parents buy Apple’s delicate and […]

A few tech brands have been deftly playing the De-Teching trend to sell more gadgets, as we wrote about earlier this year. Now, Asus is zeroing in on parental ambivalence toward immersive technology with ads that acknowledge the perils of plugging in while touting the company’s Eee Slate tablet as a handy digital babysitter. In […]


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