author archive

-New research from Think With Google profiles millennial dads why they “turn to digital in their moments of need.” -Viral video titan BuzzFeed is looking to expand to TV, according to The Wall Street Journal. -In the wake of Taylor Swift’s showdown with Apple, The New York Times looks at how indie labels are faring […]

-As virtual reality draws attention at the E3 video game industry conference, new systems of etiquette and safety are emerging, says The New York Times. -As more Americans delay children until middle age, Quartz looks at some of the pitfalls of late parenthood. -Not only is men’s fashion getting more creative—men’s runway hair and makeup […]

-2015 has been a breakthrough year in transgender visibility. Writing for Adweek, transgender advertising industry veteran Chris Edwards helps marketers navigate the gender identity conversation. -We are spending half our waking lives consuming media, according to a report outlined in Quartz. -As agencies plan biometric data visualizations for Cannes Lions, Adweek looks at how brands […]

A new wave of technology companies is finally—some would say inevitably—getting into the mobile commerce game. Instagram and Pinterest have both recently launched “buy buttons.” Even Google, which has long allowed retail rivals such as Amazon to dominate mobile commerce, recently announced that it will display shoppable links alongside mobile searches. More searches now happen […]

-Apple has reclaimed the title of “world’s most valuable brand” from Google this year, according to WPP’s latest BrandZ brand ranking list. -NPR notes that amid constant digital innovation, analog notebooks and independent bookstores remain strong, even among the young. -As the “sharing economy” spawns confusing terminology, one of the movement’s strongest proponents breaks down […]

New apps and services are enabling sophisticated content creation on the go, using only mobile devices. This month at the Cannes Film Festival, L’Oréal Paris launched an app called Twicer that lets users record video, then layer a separate video commentary over it. The second layer, usually a video selfie, appears in the top right […]

-Marketing looks at our Generation Z report and how brands can connect with these savvy consumers. -Meanwhile, Adweek warns marketers: “Gen Z doesn’t need you.” -New York considers what IBM’s Watson means for the future of AI. -The FT looks at the rise of women in Lebanese business. -Mashable looks at the spending habits of […]

-The New York Times reports on how Snapchat might affect the 2016 U.S. presidential election. -Jay Z and Beyoncé are looking to make veganism cool, says The New York Times. -Whole Foods is launching a line of smaller, more affordable stores to cater to Millennials, according to The Wall Street Journal. -Increasing access to healthy […]

A recent report from EY and Harris Interactive has found that the pendulum may be swinging the other way for working parents. In a global survey including 1,208 US adults, US men were more likely than women to say they’d scale back their careers for the sake of family. Sixty-seven percent of men have changed […]

-While many traditional fashion brands struggle, athleisure is having a major moment, per BuzzFeed. -People are far more likely to watch video ads on mobile than on desktop, according to YouTube. -The Washington Post explores “lecture capture” tech—basically a DVR for college—and whether it will revolutionize or ruin the education system. -Business of Fashion contemplates […]


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10 Years of 10 Trends

The Future 100

Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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