author archive

With expectations of fresh and better-for-you ingredients, sophistication, customization and innovation, Millennials are shaking up the restaurant industry. Restaurants like McDonald’s that have depended on twenty- and thirty-somethings are stumbling as young customers switch to fast-casual chains like Chipotle, as The Wall Street Journal reported this week. According to Technomic data compiled for the Journal, the […]

Augmented reality was touted as the next big thing when mobile apps started using the technology around five years ago, but it hasn’t fully come into mainstream usage. Juniper Research reports that AR apps attracted around 60 million unique users last year—but sees that number ramping up to 200 million by 2018. And with rising […]

Despite forecasts that by now, many consumers would be using their smartphones as wallets, the concept has yet to take off in the U.S. and Europe as quickly as in some other markets. North American consumers especially have yet to adopt the idea in significant numbers, whether it’s because Apple has yet to include wallet-enabling […]

In our 10 Trends for 2014 and Beyond report, we forecast the rise of Immersive Experiences that go beyond interactive and multimedia environments. To research this trend, we spoke to software architect Carl S. Marshall, a 16-year veteran at Intel who works on projects such as turning any surface into an interactive touch screen and […]

The co-founding editor of The Huffington Post’s Tech section, which she helped launch in 2009, Bianca Bosker has developed a keen understanding of how consumers use technology and social media. (She’s also interested in architecture and wrote Original Copies: Architectural Mimicry in Contemporary China, published in 2013.) We spoke with her about two of our […]

Our 10 Trends for 2014 report explores the rise of Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a bid to capture consumers’ imagination and attention. Frank Rose, who spent most of the past decade as a contributing editor at Wired, explores this concept in […]

Kit Yarrow is a professor of both psychology and marketing at Golden Gate University in San Francisco, applying the practices of clinical psychology to behavioral economics to understand why consumers do what they do. She co-wrote the 2009 book Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail, and has another book, Decoding the […]

As thrift becomes a way of life for many across the income spectrum, discount outlets and unbranded goods are the new normal, and perhaps even the new chic (the Duchess of Cambridge is reportedly a fan of an upscale outlet center in Oxfordshire). According to new Mintel research, only about a third of high-income households […]

Perhaps you’d feel differently about your Candy Crush addiction if you knew something useful could come out of it. Welcome to the burgeoning world of Gaming for Good. The concept has been around for a while: Vocabulary builder Freerice.com, for instance, launched in 2007 with the promise that 10 grains of rice would be donated […]

Who needs 15 minutes? The next generation of celebrities needs only six seconds (running in a continuous loop) to make their mark. Eight-month-old Vine, Twitter’s social video platform, has become the latest go-to for finding influencers and otherwise marketable personalities, as CNET reports. Trident gum recently launched a six-second spot on the Fuse network that’s […]


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