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Immersive Experiences, one of our 10 Trends for 2014, took a giant leap forward this week with Facebook’s $2 billion purchase of virtual reality startup Oculus Rift (which is among our 100 Things to Watch in 2014). While immersive experiences need not involve advanced technology, the acquisition of Oculus—a headset, not yet on the market, […]

Lately, “Choose Your Own Adventure”-style stories—in which readers or viewers must decide how to proceed at various junctures before the narrative continues—have been popping up all over the place, from marketing initiatives to music videos. It’s no surprise that creators are giving consumers more control, given that Millennials have grown up with tools that make […]


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