author archive

A year ago we wrote about the curated subscription companies popping up, an e-commerce model that fit with three of our 10 Trends for 2011: Non-Commitment Culture, Hyper-Personalization and the Urgency Economy. These monthly services were focused around women’s fashion and beauty, (e.g., ShoeDazzle, JewelMint, Birchbox), but we expected that the idea would quickly expand […]

GIF (or Graphics Interchange Format) date back to 1987, and for most of that time the brief animations have been a tacky, unwelcome Web presence. But for a while now, we’ve been noting a comeback of GIF culture. Some artists are turning to them as a way to differentiate their work (Mexican photographer Ignacio Torres, […]

Smart stores are coming to Brazil. Earlier this year, Australian surf brand Billabong outfitted inventory at a store in the city of Barueri with radio frequency identification (RFID) tags, which transmit data through electromagnetic waves. The tags help the retailer run the store more efficiently—for example, they provide real-time inventory data and can help prevent […]

Last week we posted about how movie distribution is changing in the digital age. We’re also seeing new ideas for crowdfunding movies, giving filmmakers what they want most: the ability to make their vision a reality, without pressure from studios and others with a big stake. Here in Brazil, Eu Maior (Bigger Me) is a […]

Brazilians are sharing the love these days, via a wave of groovy street art themed around love and happiness. “Mais amor, por favor” (“More love, please”)—a phrase created by 24-year-old designer Ygor Maratto that was spread around Sao Paulo by graffiti and street posters—seems to be Brazilians’ motto. Another common graffiti message is ”O amor […]

In less than a year, the iPhone app Instagram has attracted 10 million-plus users, who use the free tool to apply various effects and filters to their photos and then share them via Twitter, Tumblr or Facebook. Now, digital communities are forming around the behavior of posting pictures while mobile. Instagram users can create groups […]

This word cloud shows how young Brazilians today see their generation—as dreamers (“sonhadora”), but also very much as consumerists (“consumista”), as fighters (“batalhadora”), and as responsible, creative, communicative and happy. This was among the findings of the Brazilian Dream Project, an extensive study of 18- to 24-year-olds recently released by the Brazilian research company Box1824 […]

While Orkut has been the biggest social network in Brazil, Facebook is growing fast (we’ve already written about Facebook-inspired Carnival costumes). More than 1.9 million Brazilians joined Facebook in May, according to Facebook statistics portal Socialbakers, representing a monthly leap of 11 percent. (Only Egypt came close percentage-wise, with Brazil well in the lead on […]

Today, some dreams of fame revolve around making it big online, and it’s not just adults who dream of going viral but kids too. Ark Music Factory, now known for its 13-year-old client Rebecca Black, is focused on turning regular teens into YouTube pop stars. Producers Patrice Wilson and Clarence Jey, who launched the company […]

Brazil as E-leader, one of our “100 Things to Watch in 2011,” is a phenomenon driven in part by the fact that social networking here is even more popular than in developed markets. At this year’s Carnival in Rio de Janeiro, its pervasive influence was clearly apparent, from costumes to promotion of the celebrations. Beyond […]


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • RSSArchive for Things to Watch »