author archive

A year ago we wrote about the curated subscription companies popping up, an e-commerce model that fit with three of our 10 Trends for 2011: Non-Commitment Culture, Hyper-Personalization and the Urgency Economy. These monthly services were focused around women’s fashion and beauty, (e.g., ShoeDazzle, JewelMint, Birchbox), but we expected that the idea would quickly expand […]

GIF (or Graphics Interchange Format) date back to 1987, and for most of that time the brief animations have been a tacky, unwelcome Web presence. But for a while now, we’ve been noting a comeback of GIF culture. Some artists are turning to them as a way to differentiate their work (Mexican photographer Ignacio Torres, […]

Smart stores are coming to Brazil. Earlier this year, Australian surf brand Billabong outfitted inventory at a store in the city of Barueri with radio frequency identification (RFID) tags, which transmit data through electromagnetic waves. The tags help the retailer run the store more efficiently—for example, they provide real-time inventory data and can help prevent […]

Last week we posted about how movie distribution is changing in the digital age. We’re also seeing new ideas for crowdfunding movies, giving filmmakers what they want most: the ability to make their vision a reality, without pressure from studios and others with a big stake. Here in Brazil, Eu Maior (Bigger Me) is a […]

Brazilians are sharing the love these days, via a wave of groovy street art themed around love and happiness. “Mais amor, por favor” (“More love, please”)—a phrase created by 24-year-old designer Ygor Maratto that was spread around Sao Paulo by graffiti and street posters—seems to be Brazilians’ motto. Another common graffiti message is ”O amor […]

In less than a year, the iPhone app Instagram has attracted 10 million-plus users, who use the free tool to apply various effects and filters to their photos and then share them via Twitter, Tumblr or Facebook. Now, digital communities are forming around the behavior of posting pictures while mobile. Instagram users can create groups […]

This word cloud shows how young Brazilians today see their generation—as dreamers (“sonhadora”), but also very much as consumerists (“consumista”), as fighters (“batalhadora”), and as responsible, creative, communicative and happy. This was among the findings of the Brazilian Dream Project, an extensive study of 18- to 24-year-olds recently released by the Brazilian research company Box1824 […]

While Orkut has been the biggest social network in Brazil, Facebook is growing fast (we’ve already written about Facebook-inspired Carnival costumes). More than 1.9 million Brazilians joined Facebook in May, according to Facebook statistics portal Socialbakers, representing a monthly leap of 11 percent. (Only Egypt came close percentage-wise, with Brazil well in the lead on […]

Today, some dreams of fame revolve around making it big online, and it’s not just adults who dream of going viral but kids too. Ark Music Factory, now known for its 13-year-old client Rebecca Black, is focused on turning regular teens into YouTube pop stars. Producers Patrice Wilson and Clarence Jey, who launched the company […]

Brazil as E-leader, one of our “100 Things to Watch in 2011,” is a phenomenon driven in part by the fact that social networking here is even more popular than in developed markets. At this year’s Carnival in Rio de Janeiro, its pervasive influence was clearly apparent, from costumes to promotion of the celebrations. Beyond […]


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

New: 10 Years of 10 Trends

The Future 100

JWT AnxietyIndex

Things to Watch

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

    ggw_16-9

    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

    Screen Shot 2015-02-20 at 12.59.22 PM

    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

    Amandira1_509

    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

    Adidas

    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

    Screen Shot 2015-02-04 at 12.00.22 PM

    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

    Volkswagen_5 2000px-BMW.svg

    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

  • RSSArchive for Things to Watch »