author archive

Defining a brand by what it is not is as important as defining what it is. New mobile network brand 48, created by O2 in Ireland, is singular in stating clearly who they’re after and suggesting you move along and try another brand if you’re outside those parameters. 48, the number of months between the […]


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch