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JWT MENA’s 10 Trends for 2014 – Executive Summary from JWT MEA JWT MEA In a region where extremist doctrines are giving rise to social struggles, growing numbers of young Arabs are Truncating Taboos through an alternative sociocultural revolution that questions—and at times eliminates—norms and practices that Middle Eastern/North African societies have held dear for […]

Summer Voltage Deep Dive from JWT MEA JWT MEA Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged […]

A New-Age Ramadan Deep Dive from JWT MEA JWT MEA JWT MENA is spotlighting today’s “New-Age Ramadan,” the direct result of progressive mindsets in the Middle East/North Africa region, in a new report. Enculturation has seen Ramadan gradually moving from being religious/traditional to more of a cultural festival, with the emergence of a typical commercial “Ramadan […]

JWT MENA's 8 Trends for 2013 – Executive Summary from JWT MEA JWT MEA The JWT MENA region has released its first annual forecast of key consumer trends that will shape or significantly impact markets in the Middle East and North Africa. Economic uncertainty, new technology and a progressive female Millennial are at the center […]


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